In Milan, the world of theatre was once again sold out thanks to the event VIETATO L’INGRESSO (NO ENTRANCE) proposed by TAM Teatro Arcimboldi Milano: a great success decreed by the public, who flocked to visit the theatre’s new designer dressing rooms during Milan Design Week. The unique and original TAM Teatro Arcimboldi project, curated by Giulia Pellegrino, saw 17 prestigious names from the world of interior design work on the theme of the “theatre dressing room”, with the aim of redesigning these treasure chests that usually only artists can open. For seven days the limelight illuminated the backstage of the show, giving the public a unique opportunity to enter for the first time a place where normally no one is allowed to enter.
More than 200 Italian design companies took part in the event free of charge, supporting the reopening of the theatre by providing their iconic pieces and resources. A small Milanese miracle, a great gesture of solidarity where the excellence of design and entertainment have joined forces in an unprecedented operation for culture, imposing a sense of community that helps the theatre to restart giving the artists and the city new emotions.
Vietato l’Ingresso was conceived during the difficult months of lockdown by Giulia Pellegrino (curator) and Marzia Ginocchio (general manager of TAM) and in the months that followed saw the enthusiastic participation of seventeen design studios who signed the restyling of the dressing rooms, two design studios (outside the competition) who took charge of the redesign of the corridor and the communal bathrooms, and well over 200 technical partners. To recount all the interesting making of phases of the project, Hovo Faber – Design Experience Studio specialised in the creation of immersive and multimedia communication projects, has created an interesting documentary, full of curiosities, which can be viewed at: https://youtu.be/ZPfbA767yhY
When the show resumes, it will be possible to access the dressing rooms and visit them up close thanks to the brand new virtual tour available at www.vietatolingresso.it, which will help all visitors vote for their favourite dressing room. Voting will take place online at www.vietatolingresso.it until 27 September, and on the 30th the winning dressing room will be chosen. The authors of the best project, proclaimed on 30 September, will win, as the final prize, the proposal for the renovation of the “Camerino Muti”, dedicated to the famous orchestra Maestro who first inaugurated it when the theatre opened in 2002.