Pedrali, an Italian company that produces contemporary design furniture for public spaces, offices and homes, with an history that began over 55 years ago, takes part for the first time in NeoCon in Chicago, the American historical fair that this year marks its 51stedition, regarded as a platform for launching innovative ideas and products which make public spaces of tomorrow flexible and cutting-edge. From 10th to 12nd June, at the monumental The Mart in Chicago, Pedrali showcases seatings, tables and complements designed for the contemporary office world through two different settings by the Milan based architectural studio Calvi Brambilla: an exhibition area on the seventh floor (Booth 7-5050) and Buddy Constellation (Floor 1, NorthEast Corridor), a special installation that welcomes visitors on the first floor.
Among the products showcased at NeoCon, Elinor blends the know-how of Milanese design studio Claudio Bellini with Pedrali’s engineering expertise. The result is a multitasking collection, composed by an executive chair and a table, which reflects the needs of a changing market, characterized by a high level of aesthetic quality. The executive chair incorporates the different attitudes and approaches to working life looking to the future: it is dynamic and designed with people’s wellbeing in mind. Its visual styling is essential yet distinctive, and offers excellent performance thanks to its “smart components”, to use Claudio Bellini’s words, “which make it state-of-the-art yet inconspicuous”, as they are integrated into the seat. Elinor has an elegant base in die-cast aluminium, with aesthetically pleasing sinuous lines. A weight-activated synchro-tilt mechanism integrated in the upholstered seat allows the tilting to be self-regulated according to the user’s body weight, ensuring that the back is kept in the most comfortable position. Other strong points of Elinor are its comfort and body-hugging feeling, thanks to the polyurethane injected foam on both seat and back. A light, slimline, strong armrest in die-cast aluminium defines the base of the backrest with its flowing line, accentuating the attention to detail that characterizes this unique chair.
Elinor table springs from a new perception of space; the concept brings to mind the soft, curving lines of the namesake executive chair, conveying a refined yet contemporary image. Designed to furnish contemporary office spaces and domestic settings, the Elinor table has a simple yet distinctive design, with carefully refined details. The base is formed of two moulded elements of fixed dimensions, made from rigid polyurethane foam and upholstered in genuine leather; they support a table top in ultra-thin 6mm solid laminate, with rounded lacquered MDF support beneath it which conceals the steel structure. The Elinor tables can be adapted; the two elements of the base can be positioned in several ways to create different geometric arrangements, allowing a variety of aesthetic results. These moulded elements, when arranged in an asymmetric way, donates lightness to the setting thanks to the space between them, by ensuring great stability. The table tops can be square (1500 x 1500 mm) or rectangular (1100 x 2000 mm, 1100 x 2600 mm, 1100 x 3000 mm), always feature soft edges. Also available with a central cable management for office environments.