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New Retail Experience @ HOMI

From March 11th to 14th 2022, Fiera Milano will open to the public HOMI, Il Salone degli Stili di Vita, the event entirely dedicated to the world of living and home decoration. Among the various experiential paths and special projects proposed to accompany the different types of visitors within the exhibition spaces, will take place NEW RETAIL EXPERIENCE, the special event organized by PLATFORM Architecture and Design in collaboration with HOMI and under the patronage of the Order of Architects of Milan.

Twelve Italian and European architectural firms will participate by giving a speech open to the public and to the participants of the event, offering an overview of Retail projects able to make, through the design capacity of the spaces, the consumer experience from a simple shopping to a real emotional experience for the consumer.
In addition, Alessandro Lorenzelli, professor and expert in Retail Marketing as well as business and strategy executive, will open all the meetings with a lecture introducing this topic.

Italian architects enrolled in the Order who will be present at each meeting will receive 1 cfp for participation to be requested by self-certification on the platform im@teria.
The speeches will take place at Fiera Milano on March 11th and 12th 2022, according to the following schedule.


Pre-register for free tickets to HOMI:

At the following link you can download the presentation of the event, including information about the 12 protagonists of the event.

HOMI presentation

For further information please visit