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The event will take place in presence and in safety, at fieramilano from 22 to 26 October: innovation, technology, new events and new synergies for a safe restart of the world of the home.

HostMilano, the world trade fair dedicated to the world of catering and hospitality, will finally be back “Live, and in complete safety” at fieramilano, from 22 to 26 October 2021, to celebrate a restart in the world of out-of-home activities, which all the most recent analyses confirm has already begun.

With its 1291 exhibitors, 34% of whom come from 43 foreign countries, the event once again confirms itself as the global hub of equipment, where the protagonists will be all the key players in the world of professional hospitality. A privileged observatory where the most important companies from Italy, Europe and the rest of the world will be able to discuss and update themselves on the state of the art of the sector in terms of product and service technological innovation, but also to outline together the scenarios that will shape the professional hospitality of the future.

And this edition will feature a new synergy thanks to the simultaneous presence of TUTTOFOOD, the B2B exhibition for the entire agro-food ecosystem. This unprecedented combination strengthens the role of these two exhibitions, which, in this particular phase of recovery, reconfirm their role as drivers of development at the service of companies and the industrial and production sectors they represent. Indeed, these are complementary and synergic sectors that express the best of key sectors of the Italian economy, appreciated both in the domestic market and abroad, expressions of excellence both when it comes to machinery production and the quality of raw materials.

Faithful to its tradition of trendsetter for all Ho.Re.Ca sectors, also in this edition HostMilano will offer, besides business opportunities, an agenda of more than 800 appointments divided among its macro-areas, national and international competitions, show-cooking, in-depth seminars.

Among the many, a place of honour goes to the great showcase of SMART Label – Host Innovation Award, the competition open to all innovative companies. Organised by Fiera Milano and HostMilano in collaboration with POLI.Design – Consortium of Politecnico di Milano and under the patronage of ADI – Italian Association for Industrial Design, this year 79 applications were submitted, more than half coming from the Food service equipment and Bar-Coffee machines-Vending segments. The winners in the three categories of the award (Innovation SMART Label, dedicated to products with a high innovation content; Green SMART Label, designed for products that stand out for their innovation with respect to industry trends in terms of energy saving; SMART Label, for those who bring about significant developments in the reference sectors) were the 25 Italian and international companies that best interpreted the trends that will shape tomorrow’s industry: from energy saving to the use of green materials and solutions; from the focus on hygiene to user-friendly technological solutions, from the renewed attention to customisation to the flexibility of product use.

The Digital Talks, a series of in-depth seminars conceived in cooperation with and aimed at architects and sector experts looking for opportunities for professional updating, will be back at this edition; the focus of the meetings will be on the most topical themes applied to the professional hospitality sector.

And then world championships in the world of Coffee’ with the Specialty Coffee Association competitions, the international championships organised by the FIPGC Federazione Internazionale Pasticceria Gelateria Cioccolateria (International Federation of Confectionery, Ice Cream and Chocolate) and Art Gallery, with over 200 works on display by Italian and international confectioners.  

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