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We will design

For Milan Design Week 2021 (13-18 April), BASE launches “We Will Design”, a rallying call to action to new generations and universities in Italy and abroad to devise new ways of living, through design.
Taking the present as a starting point and fuelled by the desire to envision a new future, BASE is looking ahead to the next Fuorisalone, opting to explore the most pressing issues to arise from this particular moment in history by embracing the concept of anthropological design, from identity building to patterns of social behaviour. This investigation will be conducted through the gaze of the younger generations and the leading national and international educational institutions that represent them. The call will remain open until 4 december 2020 and involves universities, academies, less conventional places, emerging designers and brands who are keen to get out there and show their resolutely future-proof projects.

Design is nowadays seen as a lens through which to view our society, a trigger for conversation, and a tool for redesigning relationships and cohabitation for the future.
Long-term involvement, joint design and transectoriality are at the heart of BASE’s approach:
· From a week to a year-long project: BASE has decided to recast Design Week as a longer journey, set to extend beyond Fuorisalone by establishing collaborations and design projects both before and after the week itself. We Will Design will unfold over the course of various occasions throughout the year – bringing in guests and any exhibitors interested – and will culminate during Design Week;
· Joint design: Ample room will be given over to the display and development of a series of site-specific four-handed projects, developed together with BASE and the other entities involved through residencies, workshops, and a public program to delve into the issues explored;
· Transectorial: BASE will involve design universities as well as academies and a range of cross-disciplinary learning experiences so as to offer a more complex vision that blends architecture, urban design, social design, relational design, public design as well as graphic design and the art world.

Who it’s for
Universities, Academies, Higher Education Centres, less conventional places – from design to digital art, architecture, and graphic design, right through to sociology and anthropology – that address the inevitable phase of worldwide re-examination currently underway.
Emerging designers and brands who are keen to get out there and show their resolutely future-proof projects.

Types of collaboration
Exhibition > Universities/Academies/Higher Education Centres/Emerging brands and designers
Collaborative project > Universities/Academies/Higher Education Centres
Temporary Home > Emerging brands and designers

How to apply
The call will remain open from 6.30pm on 7 October until 12 Midnight on 4 December 2020. After a careful process of assessment and selection, BASE will provide applicants with feedback by 18 December 2020. The selection process will be carried out by a dedicated team within the BASE staff. BASE reserves the right to launch further, more specific calls in accordance with unfolding events throughout the year and the Covid19 situation.
Download the call here: https://base.milano.it/wpcontent/uploads/2020/10/DW_WEWILLDESIGN_CALL_BASE.pdf
For any information, please email: design@base.milano.it or visit www.base.milano.it/designweek2021/.

PHOTO CREDIT
cover: Maria Teresa Furnari
2nd 3rd picture: ROAR Studio

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