The long-awaited color of the year has been announced by the Pantone Color Institute, and 2022 dresses up with a tone that is both bold and graceful at the same time. PANTONE 17-3938 Very Peri incorporates the qualities of blues, but at the same time possessing a red-violet undertone. It has a vibrant, joyful soul and a dynamic presence that encourages bold creativity and imaginative expression.
“The Pantone Color of the Year reflects what is happening in our global culture, expressing what people are looking for and where color can be an answer to their questions,” added Laurie Pressman, vice president of the Pantone Color Institute. “Creating a new color for the first time in the history of our education program highlights the global innovation and transformation taking place. Society continues to recognize color as a critical form of communication and a way to express and influence ideas, engage and connect the complexity of this new blue hue infused with purple red highlights the expansive possibilities that lie before us.”
The choice to start from scratch shows the attitude of these times to bet in the future and face it wit