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Slowear18 is a concept store that offers a complete integration between a mixology bar & café and a clothing store. A new experiential retail approach. The two-spirit of the store live together during the day while in the evening the furnishings transform and the space tuns in a mixology bar.

The main actor in the staging and transformation is the “theater machine” at the center of the space. It’s a product exhibit system and chandelier during the day and becomes a display case and counter during the evening. Bright and iconic, it’s always visible both from inside and outside the shop.
Archetypal shapes and technical materials meet in a continuous exchange between natural and artifact, material and synthetic; playing with full color, transparencies, and reflections.

The floor is made in green resin, while the walls dissolve from a material warm white to gray, interrupted by turquoise transparencies and ultramarine blue curtains. The bar counter completes the space; it is made in green resin (such as the floor) with brass details and it’s valorized by the back wall of turquoise mirrors which supports the large bottles’ display window, and reflects all the details of the store.
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PROJECT Slowear18
ARCHITECTS Visual Display
LOCATION Milan, Italy
YEAR 2020
PHOTO Alessandro Saletta for DSL Studio