Sanlorenzo confirms its international success with the creation of a new flagship office of Sanlorenzo Asia in Singapore, at the prestigious, exclusive Sentosa Cove marina, in collaboration with Simpson Marine.
Designed by Lissoni Associati, the new Sanlorenzo space will be a strategic reference point for operation on the local market, reinforcing the brand’s program of leadership in Southeast Asia by means of a direct presence.
The design conveys a sense of continuity with the image developed for the Sanlorenzo booths at boat shows around the world, mixed with the formal purity of settings created for the brand’s participation in cultural events like Art Basel. The office reinterprets these stylemes to create a space of minimal elegance, in keeping with the signature approach of Piero Lissoni; it is furnished with a selection of contemporary and modern design pieces, and framed on two sides by the typical metal walls of freight containers, a reference to the world of nautical construction.
A project that sets out to communicate the international character and quality of the company, without overlooking its industrial identity, which is called into play in the choice of the materials.
Since 2015 Sanlorenzo Asia acts as the ambassador and spokesman in Southeast Asia of the philosophy and values of the brand such as craftsmanship, personalization, attention to detail and pursuit of the highest quality. Through collaboration with the partner Simpson Marine, over the years this affiliate has sold many customized yachts and superyachts. In line with the sartorial approach of Sanlorenzo, every project is developed to interpret the requirements of the yachtsman, thanks to in-depth knowledge of the local market and its representative values.