R books: Rimadesio opens its new temporary bookstore in the heart of Milan
Inside its flagship store in downtown Milan Rimadesio has recently opened R
books, an independent temporary bookstore that will host for up 100 days a fine
selection of 100 exclusive publications.
Collectible books, rare editions, and off-catalog volumes have been carefully
chosen to offer an immersive journey through the best international publications
on graphics, design, architecture, and photography.
The initiative is undertaken in collaboration with the expert booksellers Paolo
Fasoli and Giorgio Testa.
An original setting welcomes visitor into the showroom. A backlit installation
recalls the cover of an enormous open book: it is the Opus bookcase that has
been customized with new finishes and modularity specifically designed to
house volumes on Bauhaus modernism, the use of color, the experimentalism
of image, but also eminent biographies of Giò Ponti, Achille Castiglioni, Ettore
Sottsass, and much more.
Perfectly in line with the essential aesthetics of the brand, R books evokes the atmosphere of the ancient niche bookstores, with a more contemporary twist: a meeting place that highlights the true essence of Rimadesio showroom as a community hub where culture and design mix spontaneously, giving life to projects always new and unconventional.
R books Rimadesio flagship store Via Visconti di Modrone 26, Milano Opening hours: Monday 15-19 | from Tuesday to Saturday 10-19 | Sunday closed Open till December 21, 2019