GBPA is the Integrated Design company that was born from the union of GBPA S.r.l. (Milan) and GBPA UK Ltd. (London), both founded by architects Antonio Gioli and Federica De Leva, which last October began designing the new Porsche Experience Center in Franciacorta on a total area of 559,000 square metres.
The central point of the master plan is the transformation of the former Kartodrome into the new Customer Center, a highly iconic element of the entire Experience Center: this choice has led to the overturning of the spatial hierarchy of the area, also changing its access, which in GBPA ARCHITECTS’ master plan will be from Provincial Road 16, from what was previously a secondary entrance. The master plan provides for the construction of a car park, a Boulevard, characterised by areas equipped with urban furnishings and integrated green areas. Specifically, the project envisaged the demolition of three arches of a large arched structure in laminated wood of great value, which the architectural studio has preserved and strongly enhanced.
This structure will house the Customer Center, characterised by large glass surfaces, with an Agora, a multifunctional space and a Meeting Center for the organisation of conventions and plenary presentations. The reception area will then be completed by the restaurant and the exclusive terrace with a view of the circuit. On the upper floor, a walkway will join the two wings of the hall, creating a horizontal visual division in the space, a bit of a backdrop and a bit of a stage, which becomes an important scenic element for the events hosted inside.
The Customer Center space will be distinguished by a glossy white roof that recalls Porsche’s colours, and by elements of transparency and dynamism, such as the alternation of opaque surfaces, glazing and sunshades which, in addition to providing different degrees of transparency and permeability, create horizontal cuts that accentuate the building’s dynamic shape and bring light into the interior, ensuring a high level of environmental comfort and giving strength to the space below.
From the Customer Center, the large boulevard opens up, connecting the visitor to the more technical experiential area: the tracks and the Training Center, a project that is part of an integrated Masterplan. The track, created from the pre-existing racetrack and totally renewed in its asphalting, will be 2,519 metres long. There will also be an Off Road track, consisting of 12 exercises of increasing difficulty, and an area of over 30,000 square metres dedicated to safe and dynamic driving exercises, including the Low Friction Circle and the Kick Plate. The Low Friction Handling track has also been newly created, to experience thrilling power oversteers in complete safety.
In addition to the traditional electric go-kart track, the Porsche Experience Center Franciacorta will also have a Simulation Lab dedicated to the virtual reality driving experience, where it will be possible to try out all classic and modern Porsche models on the world’s most famous circuits, and a Training Center dedicated to training Porsche personnel in action, which guests will be able to attend.
The facility will present events aimed at the public such as motorsport competitions and, specifically, the Porsche Carrera Cup Italia, but also club meetings, events and happenings of partner companies and, in special spaces, training programmes for the personnel of the Porsche network in Italy.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.