NEW RETAIL and BRAND VALORIZATION at HOMI by PLATFORM

From 16th to 19th September 2022, fieramilano (Rho) will host HOMI Independent, the trade fair dedicated to furnishing complements, accessories, deco
rations and tableware that characterise contemporary living spaces and new lifestyle scenarios. HOMI is not only an exhibition of products and projects, but also an important moment of training and updating. In fact, the event offers its operators and visitors the opportunity to access training meetings that open a window on the world of retail design at an international level.

In particular, the seminars organised by PLATFORM architecture and design, which will take place during a two-day event entitled NEW RETAIL and BRAND VALORIZATION, will provide an opportunity to discover international trends in retail design.
A now unmissable appointment for HOMI visitors, the event will propose international case studies covering the entire retail world.

These are virtuous examples that take into account the relationship between the physical and virtual shop and at the same time show the ability to highlight the role of the shop window in the relationship between end consumer and brand.
The retail experience is based on the ability to intercept the new needs and expectations of the end consumer, modifying and adapting the retail model to make it more and more a collector of connections not only commercial but also branding and values. New technologies, design and strategic thinking are the keys to becoming ‘relevant’ in a market that evolves from the bottom up, driven by customers.

The meetings, moderated by marketing and strategy expert Alessandro Lorenzelli, will be divided into three sessions to be held on 16th September (11 a.m. to 1 p.m. and 3 p.m. to 5 p.m.) and 17th September (11 a.m. to 1 p.m.). Each session will be introduced by a ten-minute talk by Simona Finessi and Alessando Lorenzelli. The speaker will have the task of illustrating the projects and drawing conclusions.

Below is the list of participating studios and the projects they will present during the event

Andrea Borri Architetti – Massimo Bonini Showroom
Estudio DIIR – Pau
External Reference – WOW Concept, Madrid
Fabio Fantolino – Rikars
MadenGroup – HOMME Store
Sergio Mannino Studio – A.Mano Brooklyn Store
NOKE Architects – Kopi Jewellery
Pietro Carlo Pellegrini – Chiocchetti Jewellery
Ringo Studio – Bala
Elena Salmistraro – Marella Store Milan
Seen Studios – Bally Flagship Store, NYC
Zemberek Design – Ulupinar Showroom
Nika Zupanc – Morela Eyewear Store Supernova

Architects registered with the Order who attend each day will receive 1 cfp for participation to be requested by self-certification on theFormazione CNAPPC platform.
To attend the event free of charge, please register at the following link https://new-retail-brand-valorization.eventbrite.it/
For further information please visit HOMI website.

Here below you’ll find the poster with the programme of the event