The most important world exhibition dedicated to marble, granite, processing technologies, applied design and training this year posts its 54thedition, confirming it status as the leading event in the natural stone sector. B2b meetings targeted by segment and type of use of natural stone materials, an educational project for interior designers, expanding digital developments and the international promotion network. These are some of the new features in the line-up for Marmomac 2019, scheduled at Veronafiere 25-28 September.
With the aim of being an increasingly effective business tool, Marmomac 2019 will hold b2b meetings with a “speed dating” format focusing on three areas (luxury/slabs/tools), each with specific targets (architects/distributors/marble operators and installation technicians) from countries including the United States, Canada, the United Kingdom, Russia, China, South Africa, Australia, Germany, Mozambique, Turkey and Iran.
The trade growth of the exhibition relies on fundamental aspects such as innovation, design and training. This concept is represented at Marmomac by the exhibitions highlighted in Hall 1 The Italian Stone Theatre, that brings together Italian research, experimentation, natural stone and technology.
The theme for the 2019 edition is Naturality– the naturalness of stone in its purest aspect which enhances uniqueness and geodiversity, as emphasized by the green scenario alluding to the link between plant and mineral worlds.
A concept also backed up reaffirmed by Marmomac through its membership of Rete PNA (Pietra Naturale autentica – Authentic Natural Stone Network) to promote truly natural stone products.
Followings its debut in 2018, The Italian Stone Theatre welcomes back Brand & Stone 2.0, the exhibition where major furniture and design brands create specific projects for companies in the natural stone sector.
The Art Ways event also returns, where five artists experiment with computer numerical stone processing technologies to produce works of art.
The Young Stone Project is an event dedicated to young students and researchers. It brings together stone material prototypes developed by six universities and the Sant’Ambrogio di Valpolicella School of Marble.
Special emphasis is also given to architects. One of the innovations at this edition of Marmomac is an educational project focusing in particular on interior designers who, thanks to three workshops, can investigate the features of natural stone products in order to propose this material more effectively among end customers.
Marmomacc and Archmarathon have started since 2 years a collaboration project for the promotion and enhancement of stone in architecture. In the Forum area of Pavilion 1 Marmomacc will host, in three intense days of “casting”, numerous architectural studios that will compete in the new “Stone” category. An international jury will evaluate the most valuable projects realized with the stone material, among all those presented that will compete for the Stone Archmarathon Award.