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Love Design 2021

Comitato Lombardia di Fondazione AIRC per la Ricerca sul Cancro (Lombardia Committee of AIRC Foundation for Cancer Research) announces together with ADI (Association for Industrial Design), the tenth edition of Love Design®, the biennial initiative that rallies around the world of design to support cancer research.
The appointment, taking place from the 1st to 7th of November 2021, brings together a prestigious parterre of Italian companies in an event that, for its tenth anniversary, is renewed and transformed into a digital one, thus becoming a national initiative.

The lovedesign.airc.it website is transformed into a high-profile showcase with of 5,000 design and fashion objects, through which donors will be able to concretely contribute to financing three 3-year scholarships for young researchers, each worth 75 thousand euros. The initiative is increasingly confirmed as a moment of authentic social participation and, at the same time, a unique opportunity to receive rare objects at home, under very special conditions.

In support of the event, personalities linked to the world of design, fashion and entertainment will lend their faces to further amplify the resonance of the project: Antonio Aricò, Sarah Balivo, Clara Bona, Marco Castelli, Serena Confalonieri, Chiara Frigerio, Gnambox (Riccardo Casiraghi e Stefano Paleari), Tomas Ghisellini, Marco Guazzone, Paola Marella, Gilles Massè, Lucia Peraldo Matton, Gala Rotelli, Elena Salmistraro, Clara Soccini and Alberto Vanin.

This year’s campaign will be interpreted by photographer Angelo Ferrillo, with the collaboration of stylist Maria Gentile, who will portray the subjects in the prestigious headquarters of IFOM, the FIRC Institute of Molecular Oncology: an advanced high-tech research center dedicated to study of the formation and development of tumors at the molecular level, thanks to the constant support of AIRC as well.

The 2021 edition also relaunches the Love Design® Lottery, which had already been an extraordinary success during the last edition, raising additional funds for the research. The final draw will take place on Sunday 7th of November, and it will be an opportunity to discover the winners of 60 wonderful prizes, including a Fiat 500, a Vespa 50 Sean Wotherspoon, a stay in Sirmione, fashion and home accessories, jewelry and much more. All ticket sales points are available on lovedesign.airc.it.

Love Design® is an initiative made possible thanks to the collaboration of a Promoting Committee, actively committed to ensuring the success of the event, composed of the most representative design and fashion companies, concretely committed to building a better future. For the 2021 edition, the Organizing Committee is composed of: Antonio Lupi, Ares Line, Caimi Brevetti, De Padova, De Rigo Vision, Fiat 500, Flos, Gucci, Kartell, Martinelli Luce, Milaura, Miu Miu, Molteni & C., PdiPigna, Poliform, Prada, Rimadesio e Safilo.

Love Design® also sees a long list of supporting companies, which have decided to be alongside AIRC on the occasion of this important event.
Many testimonials, a Promoting Committee made up of design and, for the first time, fashion brands, a large group of supporting companies, all gathered together in a new digital format of Love Design® with a common important goal: fund three 3-year scholarships to make cancer more and more treatable.
For further information, please visit
www.lovedesign.airc.it.