The new Italian headquarters of Bacardi opens in Milan. The design of the new offices was commissioned to Il Prisma, who redesigned the spaces to evoke the heritage and express the values of the brand.
The new space is located immediately below the historic Terrazza MARTINI, which since its opening in 1958 – on the top of the 16 floors of the Diaz square skyscraper with an extraordinary view of Piazza Duomo – has always been the location of excellence for Italian movie stars looking for great cocktails in a refined and fascinating environment.
The design of the company’s new offices was entrusted to the Italian design company Il Prisma, which questioned the role of Bacardi in people’s lives and how to make the Group’s identity strength tangible. In this way, an immersive, strongly identifying place was born, capable of activating the sense of belonging, but not only.
The Home area is an open space environment with areas that can be customised by employees, magnetic glass boards to make work more productive and fun, warm colours and lots of greenery for a welcoming atmosphere. It is a space where you can feel at home and at the same time get in tune with the DNA of the company. Thanks also to a digital wall, which projects the brands’ social channels.
The Clubar space is inspired by the Milanese cocktail culture, dedicated to moments of relaxation and conviviality. A meeting place, but also an exhibition space, with many of the company’s brands and labels populating the shelves of a Martini Bar adapted to office life.
Red bricks and exposed tubes, technical appeal and connoisseur, furnishings that evoke the history of Bacardi: the Distillery area is in fact the highest expression of the Brand, designed to taste its essence. A meeting room to encourage the exchange of ideas, whose walls become tools to rediscover the origins and the most important moments of Bacardi’s history.
The design team has responded to Bacardi’s needs, creating a physical and evocative place in which to live constant and engaging moments of contact with the history of the Group, but also with its values and prospects; a new venue in which to savour its origins, with an eye to the future. For more information visit www.ilprisma.com.
PROJECT Bacardi Headquarter ARCHITECTS Il Prisma LOCATION Milan YEAR 2020