Bryan Adams, Canadian musician and photographer, has created the third photo shoot for Kaldewei, concluding the trilogy dedicated to bathroom design.
After the two Kaldewei campaigns 2020 and 2021 dedicated to the Ming and Miena bowls and the 2022 campaign dedicated to the Superplan Zero shower tray, this year the protagonist is Kaldewei’s product hero: MEISTERSTÜCK OYO DUO, the freestanding bathtub that has already won numerous international awards.
The collaboration between Bryan Adams and Kaldewei has given rise to photo shoots that play on the interaction between naked bodies and the product: in the campaign dedicated to Superplan Zero, the photographer captured the movement of dancers’ legs, for the Ming and Miena bowls, on the other hand, hands delicately brushing against each other. In these latest shots, on the other hand, Bryan Adams photographs the MEISTERSTÜCK OYO DUO premium bathtub from a distant perspective to enhance the bathtub’s floating design. The models’ bare arms and backs seem to form one with the bathtub, creating an exclusive and intimate moment of relaxation that echoes the campaign slogan in its third and final session: “Wellness is complete”.
MEISTERSTÜCK OYO DUO is one of Kaldewei’s flagship products: it was designed by designer Stefan Diez to faithfully reproduce an organic form through durable materials. The double-backed freestanding bathtub is inspired by Japanese porcelain manufacture and is made of enamelled steel, which is 100% recyclable. The low-impact design and material have secured the product numerous international awards, including the German Design Award 2023 in the ‘Excellent Product Design’ category for the MEISTERSTÜCK OYO DUO, while the MEISTERSTÜCK Made in Germany has won iF Design and Red Dot awards.
For more information visit: www.kaldewei.it
