Homi The Lifestyle Trade Fair ready for January 2022 edition
HOMI, The Lifestyle Trade Fair, will be back at fieramilano from 27th to 30th January 2022. The event dedicated to home decor will reconfirm its values linked to craftsmanship, Made In and sustainability.
An appointment full of novelties, with a wide proposal that focuses on complements and furnishing objects, fabrics and textiles for the home, perfumes, accessories for the table and the kitchen, will tell the evolution of living and design of our homes. Thanks to the variety of exhibitors present, the event will be a symbol and witness to a wide range of Italian and international craftsmanship told through the use of a vast range of materials that are inextricably linked to the territory they come from, sustainable projects that embrace the link between design and nature, but also modernity, functionality, rigour and aesthetics.
Sustainability also remains central to the strategy and design of the event, with sustainable projects and products from many of the exhibitors, but also with ad hoc initiatives such as the continuation of the collaboration with Kiki-Lab, thanks to which HOMI is hosting the first edition of the KI-LIFE Sustainable Award 2022, an award for Italian and international companies in HOMI’s reference sectors that have designed and created products or projects with a view to sustainable development.
The focus on training is also important, thanks to a rich programme of talks and workshops. In collaboration with Platform Architecture and Design, twelve leading Italian and European architecture firms will be presenting projects and case histories focusing on the evolution of the Retail Experience, from shopping to an emotional experience.
Through the presentation of innovative retail projects, the theme of the three speech sessions will be “NEW RETAIL EXPERIENCE. Consumer behaviour. From shopping to emotional experience“. In addition, Alessandro Lorenzelli, lecturer and expert in Retail Marketing as well as business and strategy manager, will open all the meetings with a lecture introducing this topic.
While in cooperation with the Foundation of the Order of Architects of Milan and Province, there will be two meetings dedicated to themes such as fluidity of spaces, recovery and durability of materials, domesticity of spaces. There will also be a series of workshops dedicated to the world of Retail, in collaboration with ART, the association that brings together players from the world of tableware, cooking, gifts and home decoration.
Finally, HOMI will host the award ceremony for the Global Innovator Award Italia – special edition #RIPRESA, the prize organized by Casastile that rewards
The award is organised by Casastile and rewards the Best Practices of retail outlets in a variety of areas, ranging from visuals to digitalisation, new promotional methods and the ability to dialogue with consumers through new media such as social platforms.
HOMI The Lifestyle Trade Fair January 27th-30th, 2022 – fieramilano – Milan