LIXIL EMENA presents GROHE X an industry-first digital platform for GROHE, its world-leading sanitaryware brand.
Users of this new platform have the opportunity to create their own individual GROHE brand experience through multimedia content tailored to the needs of professional business partners and consumers. GROHE X is the ideal solution for an industry customer who wants to know what global trends are emerging in the sanitary ware sector, for an installer looking for informative videos, for an architect or end consumer who wants to learn about innovative and cutting-edge products.
GROHE X was unveiled on 16 March during an important digital launch event. Jonas Brennwald, LIXIL EMENA Leader and Co-CEO Grohe AG, explained on this occasion: “For me, GROHE X is proof that, especially at times like these, you need to exchange ‘but’ for ‘imagine if’ and I’m more than proud that everyone at GROHE was so bold to think open-minded like this. With GROHE X, we offer our customers a central, always-available brand hub to get inspired but also to interact with us – wherever they are, whenever they need us.”
A key feature of GROHE X is therefore to put the customer at the centre through carefully tailored content for each of its target sectors in a go-to-market approach that offers a differentiated portfolio of products and services. Grohe, winner of the German Sustainability Award 2021, will use this innovative digital platform to launch its new products, which are designed and manufactured to be increasingly safe, technological and sustainable.
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