ELIE SAAB SIGNS LICENCE AGREEMENT WITH RAK CERAMICS GROUP
ELIE SAAB signs a licensing agreement with RAK Ceramics, the world’s fourth largest ceramics group, specialising in the production of ceramic and porcelain floor and wall tiles, tableware, sanitary ware and faucets.
The relationship between ELIE SAAB and Rak Ceramics is an elective affinity that has its origins in a common history of values, culture, taste and inspiration. An harmony that leads to sharing the common intent of exalting materials, through precious, elaborate details, functional to a complex, modern and international creative experience. Art and manufacturing, technology and innovation go hand in hand in a close relationship between thought, design and execution. Seductive, elegant, it develops through five different creative paths that shape, like the weft of a precious fabric, the character of each interior design project, whether residential or hospitality. Each environment develops in harmony within a concept that is inextricably linked to the ELIE SAAB DNA and the universe of values that distinguishes it.
The agreement includes a multi-year licensing agreement with the launch of several ELIE SAAB Maison Surfaces and Bathroom Collections some of which debuted at Dubai Design Week in November.
ELIE SAAB Maison represents a journey in which the lines, shapes and combinations evoke the atmosphere of a journey that began in Beirut and continued to Paris, Milan, London and New York, the fashion capitals and stages of an extraordinary journey. Today it is presented with surprising results, applied to ceramics and other materials. An unprecedented tale for design and architecture, ideally traversing the history and influences of a timeless, iconic designer who, with the sheer force of his talent, has built a solid, wonderful bridge between cultures and traditions, drawing new life and richness from their union.
The creations produced exclusively by RAK Ceramics will further enhance the luxury lifestyle and living expression expressed by the ELIE SAAB maison towards a total look of elegance and exclusivity. Beautiful finishes, elegant marble textures, classic and contemporary colour combinations that speak the timeless language of marble and stone: all through the technical expertise and skill of RAK Ceramics’ best craftsmen in offering unique quality and uncompromising creativity.
There are five ELIE SAAB Surfaces and Bathroom Collections: Glamour, Liquid Metal, Royal, Soft Lux and Travertinum. With its beautiful and sophisticated finishes in onyx, rosewood and dark marble, the Glamour collection is an overtly fashionable manifesto, while Liquid Metal surprises with the spontaneity of gold and concrete finishes, adding a unique and contemporary touch to interiors.
With uncompromising attention to detail, the Royal collection adds a commanding elegance to any contemporary living space Soft Lux expresses its golden, shimmering qualities and elegant marble textures. Finally, the organic textures and timeless golden accents of Travertine add natural charm and enduring elegance to any prestigious living space.