Introspective, vain, free, wise, provocative, sensitive, resilient: these are the seven kind of soul celebrated in the Parati & Decori atelier. Seven very different personalities, which derive from the interpretation of recurring aspects of the contemporary and refined client: these were made protagonists of a syncretic process aimed to enhancing their contrasts and synergies, as base for the design of the different spaces of the building. Therefore, the project was born with the purpose to accompany the visitor in the research of an intimate sublimation of the different, above mentioned, souls.
Parati & Decori is a store and a workshop, but also an experiential exchanging environment for the people who frequent it. The scenographic and emotional arrangement, completed with multisensory and audio-olfactory stimulus, supports an innovative business proposal: expressive wallpapers, eclectic lighting, furnishings almost endowed with an own life, and “three-dimensional” parquets specifically designed by Studio Andreani Spazi di Valore. Artistic events, performances and meetings are also held here, with the goal to give value to the seven souls from which the atelier have been origin.
For further information please visit www.andreanispazidivalore.it.
PROJECT Atelier Parati & Decori
ARCHITECTS Studio Andreani Spazi di Valore
LOCATION Conegliano (TV), Italy
LEAD DESIGNER Edoardo Bit
PHOTO Francesco Galifi