The Princype of Milan

On the occasion of Milano Design City, in the setting of the exclusive Concept Store in Corso Sempione, Princype was presented, the new real estate project on the initiative of Fondo Leone managed by Dea Capital Real Estate SGR, with advisor RedBrick Investment Group, which sees the collaboration of three of the most prestigious names on the Milanese scene: Studio Marco Piva, which created the architectural and interior design project, Abitare Co. as broker agency and Milan Contract District, the design platform partner of the project for products and services related to home design, which also created the concept of the exclusive store in Corso Sempione, designed to preview the experience of the future home.

The residence, located in Via Principe Eugenio, immediately catches the attention for its iconic charm, which inaugurates a new era of living in Milan. The architecture of the building, with the large green terraces on the various levels sloping down towards the inner courtyard, contribute to further underlining the lightness of the composition, giving it impetus and evoking the tradition of elegance and style characteristic of Milan’s historic residences.

For Marco Piva: “The Princype residential complex represents a new episode of sustainable urban architecture in a strategic area of the city of Milan.
A project that was created with the aim of remedying a vast urban void after years of neglect, through the creation of a residential complex of great value, characterized by a new residential concept, which draws inspiration from the consolidated experience of Studio Marco Piva in the field of hotellerie and related services, to translate into an innovative, dynamic and highly functional residential lifestyle

The interior design of the flats, developed by the Milan Contract District project team with Studio Marco Piva and the advisor, includes some of the best interior design and home fit-out brands, which further emphasize the elegance and charm that distinguish the project.
Great attention to detail, exceptional amenities dedicated to the condominium alongside careful and precise design of the interior spaces favour the psycho-physical wellbeing of the future inhabitants. Milano Contract District, thanks to the internal service of Store-development, has also designed and created the exclusive Info-Point that allows every buyer to preview the experience of the future home by taking an emotional journey that starts inside and continues, by invitation, in the private showroom of Milano Contract District.

PROJECT Princype
ARCHITECT Studio Marco Piva – Milano Contract District
LOCATION Milan, Italy
YEAR 2020