Space and Scent are inter-related. Scent travels through space via air and humidity, wood or laminates, narrating past stories, anticipating the coming future. The “Design of the Invisible”, related to the sense of smell, is not the monopoly of the Beauty industry and Perfumery. Scent, and all it’s ramifications, also belongs to Architects, Designers, Anthropologists, Sociologists, Psychologists. Professionals, that like all of us are constantly immersed in the daily invasion of smells that surround us, from the delightful to the repellent. The Course of Olfactive Design organized by POLI.DESIGN in Milan,will investigate the olfactive territories of places, objects and materials, including its historical evolution, imagining new scenarios, creating new experiences, in one of the least explored and exciting field of Design of all time. In our new world “Sensoriality”plays a major balancing and emotional role. Today’s hierarchy of the senses needs to be reviewed and Design in all its form must encourage the incorporation of scent in its creative process.
This Higher Education Course provides the tools and design skills, the method, to become an Olfactive Spatial Designer. It’s a professional profile in demand by the world of hospitality, retail, interior design, branding, manufacturing,as well as in the experience sector, from museums to entertainment. This course is the first in the world dedicated entirely to the education and training of future Olfactive Spatial Designers. Upon completion, their newly acquired unique skills will enable them to communicate constructively with Designer Studios, Companies, Installation Engineers, Marketing Departments, on how to incorporate scent in design in a creative and innovative way. The Professional, trained through this course, will be able to act as a Scent Officer for Hotel chains, Retail, Factories, Entertainment and other Institutions that understand the potential and power of olfaction as a stimulus, a signature and point of difference. Future Scent Designers will be able to consult for companies that deal with indoor air quality, for residential and office environments, in the choice of materials that may absorb or diffuse odor, mal-odor neutralization, antibacterial efficiency as well as for players in emotional marketing. For further information plese visit POLI.DESIGN.