Cerasarda is undergoing renewal and expansion. Following a major rebranding process, the brand historically linked to the excellence of Italian artistic ceramics is now opening up to a broader vision, becoming a creative ecosystem capable of expressing contemporary luxury through multiple languages of design and Mediterranean lifestyle.
The brand’s payoff, “Arte del Lusso” (The Art of Luxury), thus becomes a manifesto of identity. No longer just fine ceramic surfaces, but a collection of worlds that dialogue with each other: conceptual containers that express different facets of living and experiencing design. The Art of Coverings, with surfaces that evoke the colours and atmospheres of the Mediterranean; the Art of three-dimensionality, which explores volumes and architectural reliefs; the Art of assemblage, with sophisticated mosaics; the Art of interiors, with furnishing elements and objects; and finally the Art of customisation, dedicated to personalised solutions. Each area is the result of the encounter between craftsmanship, innovation and the deep connection with Sardinia, which has always been the soul and inspiration of the brand.
The ‘Cerasarda world’ is not just a product extension, but a new positioning that intertwines disciplines, collaborations and visions. An example of this is the partnership with various artistic and manufacturing entities, such as the recent collaboration with a Sardinian winery, which underlines the brand’s desire to engage with lifestyle-related sectors and offer complete experiences that convey Mediterranean identity in ever-new ways.
At Cersaie 2025, this evolution took shape in an exhibition space designed as an immersive narrative of the brand. Not a simple presentation of collections, but a journey that conveys the essence of the new direction to visitors: a sober, vibrant and authentic luxury that combines design and culture. The new Porto Rotondo collection is emblematic of this vision. Through colour and material, it interprets the light, landscapes and atmospheres of Sardinia, transforming them into a contemporary design language, designed for architects and interior designers who seek identity, character and charm in materials.
Cerasarda’s new positioning is presented as an open system that promotes Italian aesthetic research and manufacturing expertise but translates them into an international context, with the aim of exporting not only products but also an idea of luxury that originates in the Mediterranean and becomes an experience. Today more than ever, the brand wants to be the interpreter of a cultured, exclusive design that is deeply connected to its homeland but capable of speaking a global language.
