For 95 years Pininfarina has represented, in Italy and around the world, the concept of timeless beauty in design and form. Along with its many memorable car design projects, the brand has also been able to reiterate its conception of beauty in architecture, interior design and product design, merging aesthetics and innovation, creating sophisticated forms that integrate perfectly with the most advanced technologies.
The apparent simplicity of his products conceals a complex design, guided by a humanistic approach that brings technology closer to man.
Pininfarina design is therefore not just a distinctive trait, but an experience, rooted in collaborations and, thanks to the brand’s attractive force, it has given rise to a galaxy of excellence united under a single creative spirit and values.
This unified vision has helped create a distinctive imagery, giving shape to an ecosystem federated by the Pininfarina brand, in which each element becomes part of a sophisticated symphony of beauty, innovation and function. Today, Pininfarina is recognised as an icon of Italian design and its brand, a symbol of prestige and innovation, has the ability to adapt in every area of design, creating creations that make everyday objects shine in a new light.
When design meets the art of watchmaking, time becomes a canvas on which to think and sculpt images of elegance and refinement. The collaboration between Pininfarina and Bovet perfectly embodies this vision, giving life to ‘timepieces’ in which engineering and savoir-faire come together in total harmony. A meeting between two icons of craftsmanship and innovation, capable of designing not only the time, but also the emotion of the wearer.
The creative relationship between Pininfarina and Sahrai, a historic manufacturer of luxury carpets that draws inspiration from Persian art and the lively bazaars of Tehran, has given rise to a series of fine carpets that combine elegance, innovation and craftsmanship, capable of transforming a room into a unique sensory experience.
Thanks to the meeting with Reflex, a company from Treviso – which makes high-end home furnishings and crystal furnishing accessories, in the living & dining, bedroom, office and bar areas – the ‘Pininfarina Home Design’ project was born, an elegant integrated living system that includes modular sofas in different solutions, armchairs, tables, chairs and rugs. The collections are characterised by pure, elegant lines that combine with dynamic shapes capable of evolving in space to generate new functions and modes of expression.
The ‘Stile by Pininfarina’ collection by Mepra – a historic company specialising in cutlery and tableware – represents the perfect encounter between excellent design and high-end craftsmanship. Each item is designed to offer a unique sensory experience, transforming time at the table into a stylish gesture.
For more information visit www.pininfarina.it.
