Architect Guia Bartolozzi realised the stand of Vetreria Etrusca for Fiera Ambiente, the leading international trade fair for consumer goods held simultaneously with Christmasworld and Creativeworld in the Frankfurt exhibition centre.
Vetreria Etrusca is an Italian manufacturing company that has been producing glass containers for the high-end food and tableware sector since 1920 completely Made in Italy.
The stand has a rectangular floor plan with two sides completely open to the two aisles so as to facilitate a visual connection between visitors and the product on display.
The exhibition is divided into two levels, the first emotional and communicative and the second practical and functional for sales.
The first level presents the set products. As at an exhibition, three large tables house three families of products, set to stimulate the buyer’s imagination so that they can already picture them in stores or homes.
On the perimeter walls, on the other hand, large bookcases house the products in showroom style, so that they can be touched and brought closer together to find the right selection.
All the furniture is made of fir wood, the light, natural colour of which goes well with the glass products.
The entire space is enveloped by walls painted in teal, and on the outer wall a large luminous graphic depicts the Bee glass, one of the top models in the Vetreria Etrusca catalogue.
