Designed to celebrate the 101st anniversary of Alberto Rosselli‘s birth, the exhibition 100+1 Alberto Rosselli for Saporiti Italia traces the work of one of the great masters of Italian design, art director of Saporiti Italia from 1966 to 1976.
On show at the ADI Design Museum in Milan until 30 October 2022, the exhibition, which recounts the multifaceted figure and work of architect and designer Alberto Rosselli, opens with a 15-metre-long installation of the modular Dune sofa, which can be used by visitors to the exhibition to watch LEDwall projections of historical material on the work of Rosselli and Saporiti.
A long display case presents the entire collection of the magazine Stile Industria, founded and edited by Rosselli, with a focus on the most interesting articles and editorials and the magazine’s covers created by important graphic designers.
The exhibition also takes its name from the reproduction of 100 Jumbo armchairs reinterpreted through the use of colour by ten important international architectural firms of the calibre of Massimiliano & Doriana Fuksas, Marti Guixé, Toshiyuki Kita, Mauro Lipparini, Park Associati, Portman Architects, SITE James Wines, storagemilano, S20M Antonio Ventimiglia, Carlos Zapata. The 100th piece of the exhibition’s title is a Moby Dick chaise longue, a true icon of Italian design.
Conceived as a non-monographic retrospective, the exhibition insists on the concept of modernity that permeated Rosselli’s work thanks to his meeting with Sergio Saporiti, starting with the intuition to focus on materials and technologies not typical of the furniture sector, focusing on the use of plastics and composite materials, which allowed Saporiti Italia to create objects with surprising shapes and functions, completely revolutionary for the time and still absolutely contemporary today.
The 100 Jumbos reinterpreted by the ten architecture studios selected by Saporiti Italia and the rare Moby Dick chaise longue will be sold in an auction organised by Cambi Casa d’Aste, in conjunction with the exhibition until 7 November 2022.
Curated by Federica Sala and with design by Marti Guixé, the exhibition is realised in collaboration with the Sergio Saporiti Study and Research Centre, the Alberto Rosselli Archive, directed by Paolo Rosselli, CSAC / University of Parma and the Iuav University of Venice / Project Archive.
