After its grand return to the fair in the 2024 edition, Unopiù presents itself at the Salone del Mobile 2025 with a new stand and a strategic positioning that embody the brand’s evolutionary vision. The exhibition space, designed by Calvi Brambilla & Partners with styling by Studio Salaris, enhances the brand’s distinctive features. The external walls in terracotta, Unopiù’s institutional colour, and the backdrops inspired by the famous grilled panels introduce luminous settings where the novelties coexist harmoniously with the historical collections.
Luis Barragán’s architectural inspirations give the space a contemporary and immersive atmosphere, made up of plays of light and shadow that evoke the relaxed elegance of a luxury resort.
The absolute star is the new Salò collection, the result of collaboration with internationally renowned architects Matteo Thun and Benedetto Fasciana. This line combines aesthetics, functionality and sustainability, and is available for sale as early as March 2025, ahead of the opening of the fair. Salò is inspired by the lake landscapes of northern Italy, particularly Lake Garda. It combines modernism, elegance and timeless materials and includes armchairs, sofas, tables and accessories, with aluminium frames in terracotta, sage, sand and graphite finishes, designed for residential and hospitality environments.
Alongside this important novelty, Unopiù offers range extensions and a selection of iconic products that celebrate the brand’s heritage and reinforce its role as a reference in outdoor design. The collections featured in the exhibition include Davos, Treble and Luce, together with the great classics Synthesis and Ginger. Davos, designed by Matteo Nunziati, is enriched with new elements such as the pouf and sun lounger, expanding its functionality. Treble renews its image with a new colouring that enhances its mix of aluminium and rope. The Luce collection is completed with a round coffee table that enhances its lightness and sophisticated design.
Unopiù at Fuorisalone 2025
Unopiù’s presence at the Milan Design Week is strengthened with two exclusive initiatives.
Unopiù @ Salvioni Milano Durini
A permanent partnership transforms the terraces of Salvioni Milano Durini into an urban oasis where design, nature and atmosphere come together. The installation “La Terrazza sul Lago”, inspired by Lake Garda, is the heart of this project. In collaboration with Thun and Fasciana, the Salò collection is staged on three levels, including fine fabrics by Dedar, Loro Piana and Mariaflora, exclusive fragrances and Art de la Table by Acqua di Parma. The chosen fragrance, “Casa sul Lago”, reinforces the narrative link with the territory and the photo shoot at Villa Lario. The atmosphere will be further enhanced by a collaboration with Panzeri, which will illuminate the space with outdoor products Venexia and Firefly In The Sky, designed by Matteo Thun.
Unopiù Showroom @ Brera Milano
In the showroom in via Pontaccio, a refined Beach Club style setting comes to life thanks to the collaboration with Feudi di San Gregorio. The setting celebrates the philosophy of slow life, between elegance and relaxation, with the protagonists being the outdoor furniture by Unopiù – such as the Clio deckchairs, Lipari beach umbrellas, Ginger director’s chairs and Chelsea sun loungers – enriched with red details inspired by the famous San Greg rosé.
With its presence at the Salone del Mobile and the Milan Design Week 2025, Unopiù confirms itself as a reference point in contemporary outdoor design, reaffirming its leadership through innovation, elegance, Italian style and sustainability.
