Host Milano 2025 confirms its status as the leading international meeting place for excellence in professional hospitality. Always a privileged observatory on developments in the sector and a platform for dialogue between companies, designers and global operators, the event represents a strategic hub where innovation, design and project culture intertwine to anticipate future trends. In this context, Smart Label – Host Innovation Award reaffirms Host’s role as a driver of research and experimentation, promoting solutions that redefine the contemporary hospitality experience.
Smart surfaces that sense temperature and interact with users, materials that combine strength and elegance without sacrificing lightness, multisensory experiences that transform conviviality into an emotional journey: this is the direction in which the world of hospitality is moving today, increasingly becoming a laboratory of innovation for solutions capable of redefining the way we live and inhabit spaces. In this scenario, Smart Label – Host Innovation Award 2025, promoted by Fiera Milano and Host Milano in collaboration with POLI.design and with the patronage of ADI – Associazione per il Disegno Industriale (Association for Industrial Design), confirms its status as a global benchmark for innovation and design in the sector.
Now in its eighth edition, the award recognises the most visionary proposals, rewarding products and solutions that interpret the needs of the contemporary market in an original way. From technological innovations that redefine the way services are used, to sustainable proposals that combine aesthetics and environmental responsibility, to digital applications that improve comfort and performance, Smart Label is an international showcase for creativity applied to the world of hospitality.
The 2025 edition bears witness to a sector in constant transformation, in which artificial intelligence and digitalisation are becoming tools for optimising processes, maintenance and customisation. Sustainability translates into concrete choices: recyclable materials, energy-saving systems, low environmental impact solutions that blend harmoniously with design. The result is a vision of the project that blends function and emotion, technology and beauty, responding to new consumer needs and reinterpreting the icons of the past with contemporary sensitivity.
As Matteo O. Ingaramo, President of the jury and Associate Professor at the Politecnico di Milano, points out, hospitality is establishing itself as a laboratory for social and cultural transformation, where innovation and responsibility intertwine in a project that combines aesthetics and performance. For Francesca Cavallo, Head of Hospitality Exhibitions at Fiera Milano, Smart Label is not only a recognition but also a catalyst for dialogue, strengthening the role of Host as an international platform for discussion, research and shared growth.
The 2025 edition, scheduled for 17 to 21 October at Fiera Milano, will be a dynamic ecosystem in which business and design culture coexist in perfect balance. Alongside the exhibition of leading companies, there will be Design Talks, organised in collaboration with POLI.design and sponsored by NEWH – The Hospitality Industry Network, with architects and designers invited to discuss sustainability, new hospitality formats, well-being in spaces and the value of Made in Italy.
Host Milano 2025 thus confirms its status not only as a leading exhibition event, but also as a true international observatory on the future of hospitality, capable of combining innovation, culture and design vision in a single shared experience.
