Since its beginnings in the 1970s, Rapsel has built and consolidated a clear and distinctive design vision with consistency and determination. The company strategy is based on a precise choice: to operate in the field of contemporary design, favouring products with a high innovative content, capable of standing out for their aesthetic quality and formal rigour. In each proposal, research is the founding element, an essential guiding principle that feeds the creative process and defines the very identity of the brand.
Rapsel’s bathroom collections fully represent this philosophy and adhere to a design language. Rapsel products are in fact trendy, strongly expressive objects, sometimes even celebrated as ‘cult objects’, as they are often defined by observers and critics in the sector. Today, these pieces represent a precise and indispensable reference in the broader panorama of the evolution of contemporary living, helping to delineate new domestic models.
A peculiar and distinctive aspect of the Rapsel catalogue is its ability to bring together different design poetics, sometimes even distant from each other.
Exemplary, in this sense, is the coexistence of authors such as Philippe Starck and Shiro Kuramata: two radically different personalities in terms of approach, aesthetics and language, but both an integral part of the Rapsel narrative. This plurality of voices does not represent fragmentation, but rather the coherent manifestation of a strong corporate identity, which is strengthened precisely in the variety of design choices.
Rapsel does not, however, offer objects of aesthetics alone. Each product is the result of a careful functional study and stands out for its technical excellence, translating into solutions capable of anticipating the needs of tomorrow’s living. They are objects that combine vision and concreteness, beauty and utility, becoming tangible signs of a new way of thinking about domestic space: a home in which design is not ornamentation, but a profound language, capable of interpreting the present and projecting into the future.
