In a close dialogue between form, function and visual identity, PROGETTO GROUP presents a preview for Cersaie of a bathroom furniture proposal that marks a new stage in its collaboration with Danilo Fedeli. Architect and designer Fedeli has created a structured and coherent system that comes in three collections — ZEROsedici, TRATTO and WELL DONE — designed to coexist harmoniously in a bathroom environment that is at once essential, architectural and deeply contemporary.
This new line is not simply a formal exercise, but a unified project that restores the bathroom accessory to a leading role. Each element is designed to stand alone and interact with the surrounding space, giving shape to a compositional language where geometric rigour meets sophisticated technical solutions and functional details. Mirrors, floor lamps, shelves, freestanding structures: everything is designed to be modular, elegant and durable, capable of responding to the needs of modern living with intelligent design.
To emphasise the bold nature of this proposal, the Tuscan company is accompanying the launch with a clear and recognisable visual identity, based on the simplicity of black and white. The absence of colour is not just an aesthetic choice, but a conceptual statement: it highlights the proportions of the objects, the cleanliness of the surfaces, the relationship between solids and voids. In these minimalist settings, every mark acquires strength, every detail emerges as part of a visual narrative that reflects the balance between light and matter.
Emblematic of this approach is the ZEROsedici collection, a wall-mounted system that combines a mirror, shelf and towel rail in a single design gesture. Slim, compact and intuitive, it is based on a 16 mm tubular profile that gives the series its name and perfectly embodies the idea of an accessory transformed into micro-architecture.
Alongside ZEROsedici, the other two collections designed by Fedeli stand out for their personality. TRATTO offers a series of floor lamps with a fluid and discreet design, designed to offer maximum compositional freedom. With its soft lines and light configurations, TRATTO is aimed at those looking for mobile and versatile solutions, capable of redefining space with naturalness and flexibility, without sacrificing elegance.
WELL DONE, on the other hand, presents itself as a “ladder” of furniture that rests against the wall with an almost graphic lightness. More than just a complement, it is a compact micro-architecture that organises space intelligently, integrating shelves, mirrors, hooks and storage compartments into a single modular structure. Ideal even for small spaces, WELL DONE demonstrates how functionality can arise from a simple but surprising gesture.
With this new chapter, PROGETTO GROUP reaffirms its vision: to give shape to a bathroom that is no longer just a place of service, but a space for relationships, personal expression and design.
