Novacolor welcomed journalists, designers and architects to an immersive experience entitled ‘A casa dell’architetto’ (At the architect’s house), designed to present Color Trends 2026 – The Light Between. The event was held on 19 November and represented a sensory journey capable of transforming colour into a living presence, capable of dialoguing with light, matter and space. In the Milanese home of Gian Paolo Venier, the architect and designer who curated the entire colour project, light took on the role of a true design tool, entering surfaces, shaping them, modifying perception and revealing the substance of design. Here, guests were able to move among the hybrid photographs created in AI by Matteo Imbriani and samples of Novacolor finishes, encountering the four thematic dimensions — Grounds, Shadows, Pulses and Traces — until they reached the “light” colour of the year, The Light Between (MM332).
‘We wanted to create an experience that involved all the senses,’ explains Anna Bertaccini, Brand Marketing Manager at Novacolor. ‘Symbolically inhabiting the architect’s home means welcoming colour into a personal space, where light, matter and atmosphere interact in an authentic and intimate way.’
Imbriani’s eight works, two for each palette, created an itinerary that invites us to perceive colour as an emotion rather than a simple vision, transforming the home into a metaphor for lived space and a place where light and matter reveal their profound nature. The presentation of the Colour Trends, orchestrated by Freedot’s creative direction and Venier’s research, thus took the form of a narrative in which light does not merely illuminate, but shapes, divides and intensifies, transforming colour into a continuous transition between surface and depth. Venier himself recalled how colour is never just a simple skin, but a phenomenon that arises from the encounter with light and transforms matter into presence. The Light Between is therefore an invitation to pause in that subtle space between fullness and emptiness, at the exact point where light touches matter and imperfection becomes a form of beauty.
