Novacolor presents ‘Eclipsia, Where Colors Align’, the ‘Signature Collection 2025’ which aims to redefine the horizon of decorative design and create new and surprising connections that unite light and matter, the ordinary and the unexpected.
Eclipsia, Where Colors Align represents a sensory journey where textures and colours intertwine to create profound connections between spaces, people, nature and materials. Inspired by the ephemeral harmony of an eclipse, in which light and shadow are perfectly balanced, the collection celebrates the beauty of mutually enhancing contrasts.
At the heart of this vision is an exclusive collection of decorative finishes, the result of Novacolor’s research, creativity and craftsmanship, which not only provides its own interpretation of interior design trends, but also implements a style statement that is renewed every year through the innovation of its in-house creative laboratory and collaboration with master decorators. The result for 2025 is the Signature Collection: six exclusive panels that embody the essence of the brand, defining a sophisticated and recognisable aesthetic language. A visual tale of fluid and welcoming environments, where textures and tones blend in a harmonious balance between past and future, tradition and innovation.
‘With ‘Eclipsia’, Novacolor interprets decoration as a constantly evolving language, capable of generating unique and engaging surfaces,’ says Anna Bertaccini, Brand Marketing Manager at Novacolor. ‘Each finish is born from a path of research and experimentation, where materials and textures meet in perfect harmony to offer solutions that not only fascinate, but also blend naturally into contemporary spaces. Our aim is to create beauty with awareness, without compromising on sustainability.’
The ‘Eclipsia’ concept comes to life through the evocative shots of Matteo Imbriani, with styling by Studio Salaris and creative direction by Freedot, in a suspended, dreamlike atmosphere that drives the visual narrative. Novacolor panels stand out in contrast to the essential architecture, evoking timeless environments such as hotels, museums and showrooms.
The portal symbol becomes the leitmotif of the entire narrative, a metaphor for the meeting of worlds and meanings, in which design becomes a bridge between nature and human essence.
Six design pieces, Edge, Echos, Rise, Luminance, Terrae and Whisper, created with some of Novacolor’s most iconic finishes, transform material into artistic expression. Decorative products such as CalceCruda Intonachino, Marmorino KS, Dune and Metallo_Fuso are not mere aesthetic choices, but a tribute to the raw materials that define their essence. Lime, metal and clay give life to surfaces that go beyond decoration, transforming themselves into pure matter. In addition to embellishing spaces, they underline Novacolor’s commitment to sustainable solutions, with materials that respect the environment and guarantee high technical performance.
Roberta Vecci, Group Contract & Marketing Director San Marco Group, says: ‘Today more than ever, companies have a responsibility to create products that combine aesthetics and sustainability. Novacolor finishes are born from an analysis of the needs of the Italian and international market, combining innovation and corporate values defined by our ESG protocol. Each product is developed with extreme attention to the quality of the materials and their impact on the environment. Certifications such as Indoor Air Comfort Gold and Indoor Air Comfort USA attest to our commitment to improving indoor air quality and reducing environmental impact. Our goal is not only aesthetic: we want to offer high-performance materials that are ideal for projects that embrace a biophilic approach to architecture and respond to the growing need for balance between design, well-being and sustainability.”
With ‘Eclipsia, Where Colors Align’, Novacolor confirms its leadership in the world of decorative finishes, thanks to its ability to transform colour and material into a universal language capable of creating profound connections between people, spaces and materials.
