From 22 to 25 January 2026, Fiera Milano will host a new edition of Milano Home, the event dedicated to the world of contemporary living and home design. Organized by Fiera Milano in collaboration with Ge.Fi. – Gestione Fiere, the fair confirms its role as a key reference point for retailers, designers, and manufacturers.
At the heart of Milano Home 2026 lies the concept of Human Retail: a model that places quality, craftsmanship, and human relationships at its core. The store is no longer merely a retail space, but a cultural and social hub capable of telling stories and building communities.
As Emanuele Guido, Head of Home, Fashion and Leisure Exhibitions at Fiera Milano, highlights: “The fair is the place where different ideas meet and engage in direct dialogue. Our goal is to create connections that generate value and provide growth tools for the sector.”
The 2026 edition is organized into four thematic pavilions – Elements, Vibes, Mood, and Taste – exploring universes of style and inspiration, from artisanal design to food culture. Within this journey, the special areas embody the curatorial soul of the event: The Green Circle, curated by bio-architect Isabella Goldman, focused on sustainable innovation and responsible materials; Manifatture in Scena, curated by Ulderico Lepreri, celebrating major European manufacturers; Nove Botteghe+6, a project by Gumdesign highlighting Italian craftsmanship through live demonstrations; Agorà, conceived by Marco Merola, a creative square dedicated to the 4.0 workshop and new forms of dialogue between art and design; Brand Power, the “fair within the fair” dedicated to corporate promotion and gifting.
Milano Home 2026 renews its commitment to training and design culture with a rich program of talks, workshops, and experiential paths. The Retail Academy offers over 80 hours of sessions dedicated to the specialized retail world, spanning sensory marketing, digitalization, and artificial intelligence applied to the point of sale. In addition, the collaboration with POLI.Design introduces the theme “Design is Served”, curated by professors Francesco Scullica and Fabio Daglio, exploring table setting as a multisensory and communicative experience.
Platform Architecture and Design, the fair’s media partner, returns with the talk series “Less & More – The Future of Living Between Minimalism and Maximalism”, coordinated by Director Simona Finessi. The program showcases new expressions of contemporary living through international projects and innovative materials, with a focus on the dialogue between functional rigor and expressive freedom.
For more information, visit www.milanohome.com
