From 15th to 25th April 2026, SPAZIO PROFUMO, located in the former Esperis perfume factory at 29 Via Binda in Milan, will host the third edition of MEGA Art Fair.
For ten days, straddling Art Week and Design Week, this iconic site of Milan’s industrial heritage will remain open until late in the evening, offering an accessible experience that broadens the audience of traditional fairs, confirming its status as one of the most experimental formats on the contemporary scene.
Founded in 2023 by BeAdvisors Art Department and Mattia Pozzoni Art Advisory, MEGA Art Fair is a nomadic curatorial project based in Milan. It takes the form of a living platform, a place where art, ideas and people come together in ever-changing ways.
The slogan “Let’s make every year more Mega!” extends an invitation to something simply “big”; the focus is on a “more”: more voices, more levels of interpretation, more opportunities for connection.
Each edition takes shape in a regenerated urban space, bringing to life sites of industrial or architectural heritage and establishing a direct dialogue with their historical and social context.
The venue chosen for the 2026 edition, SPAZIO PROFUMO, is a former factory built in the 1950s that retains the charm of Milanese industrial architecture.
The heart of MEGA is the Main Section, where exhibitors present their works within a curated group exhibition, or in individual or shared spaces, developed in dialogue with the artistic direction. The entire layout is conceived as a unified environment, capable of fostering relationships between different practices and generating lasting connections.
The Video Programme represents one of the cornerstones of the fair, featuring a selection of film and time-based works presented by galleries and institutions in a dedicated space.
One of the main curatorial focuses of the 2026 edition is City of Glass. Inspired by Paul Auster’s novel of the same name, the section brings together works from public and private collections, foundations and cultural partners, placing them in dialogue with contemporary practices.
A further section, developed in collaboration with Harlesden High Street, presents a selection of international galleries and curatorial projects united by experimental and research-oriented approaches, introducing a further level of dialogue within the collective layout.
The fair will feature a Book & Magazines Corner, bringing together independent and academic publishing, magazines and artist’s editions, serving as a space dedicated to publishing practices and print production.
The Public Programme is a central component of the fair: talks, performances, screenings, dinners and evening events keep the space alive on an ongoing basis, extending opening hours and engaging diverse audiences.
A programme of awards and acquisitions further reinforces MEGA’s commitment to supporting emerging artists; furthermore, a selection of restaurants and bars within the venue enhances the visitor experience.
The constantly updated calendar is available on the website www.megaartfair.com.
MEGA Art Fair 2026
15 – 25 April 2026
PROFUMO | Via Binda 29, Milan
Opening hours
15 April 2026: 6 pm – midnight
16 – 25 April 2026: 12 noon – midnight
Credits:
Photo 1: MEGA Art Fair poster
Photos 2–3: Francesco Ardini, *Emotional Memory* (stoneware, glazes and crystalline), 2026, ANNI WU
Photo 4: KRISTIAN KRAGELUND, *Untitled Artefact 8*, 2020–2022, malfunctioned and rejected silicon semiconductor wafers on a mount, COPPERFIELD
Photo 5: Hannah Quinlan & Rosie Hastings Public Affairs 1, 2020, courtesy of the Giuseppe Iannaccone Foundation
Photos 6-7: Nicola Ghirardelli La Distorsione di Mercatore I e II, Corten steel and silver, 2023, ANNI WU
Photo 8: TY LOCKE Fishnet Wellies, 2024 Wellington boots, COPPERFIELD
