On the occasion of Euroluce, the biennial event dedicated to the world of lighting within the Salone del Mobile 2025, Martinelli Luce unveiled its new products: table, floor, wall and pendant lamps, for both indoor and outdoor use, characterised by essential design, clear geometries, interaction and technological research.
The year 2025 marks another big news for Martinelli, which has opened a new showroom in the heart of Milan at Via Borgogna 4.
“After more than 70 years in the business, we felt the need to have “our own home in Milan”, the undisputed capital of design, a place where we can make our philosophy directly known, create new synergies and collaborations. This is not just an exhibition space for products, but for ideas, meetings and projects that reflect our spirit of continuous innovation.” Emiliana Martinelli, President Martinelli Luce.
The showroom was designed by Emiliana Martinelli and Dainelli Studio, founded by Leonardo and Marzia Dainelli. The space is spread over 200 square metres on two levels, which play on sharp colour contrasts and an unobstructed floor plan.
At Euroluce and inside the new showroom, Martinelli Luce presented many new proposals that combine the quality and technological innovation that represent the signature of the company that over the years has become a reference point in the decorative and lighting sector. Among the novelties are:
GRAMMOLUCE
Design Min Dong – Studio Habits
Grammoluce combines interaction and poetry through an elastic Lycra® fabric covering a borosilicate glass structure. Placing glass spheres of different weights on it activates the switching and dimming of the dynamic white LED light, which varies in intensity and tone: warm and soft with light weights, cold and intense with heavier weights. A system that creates an intuitive link between weight and light.
‘The idea is to connect two seemingly independent concepts through the experience of use and the transformation of form, resulting in a unique aesthetic and poetic experience’ (Min Dong).
This is the third project in the collaboration between Habits Design and Martinelli Luce, following Elastica and Metrica.
NOURA
Design Doriana and Massimiliano Fuksas
A pendant lamp with a slim profile (30 mm), Noura combines elegance and technology. Its diffuser with EDGELIGHT technology distributes the light evenly and without glare, even laterally. The light aluminium body, inspired by the moon, gracefully receives and reflects the light.
Thanks to the upper joint, it allows fluid movements and dynamic compositions. Available in two sizes (80 and 120 cm), it fits into any environment with a warm, enveloping light.
Noura, from the Arabic “nūr” (نرو), means “she who brings light”.
BRIM
Design Andrea Steidl
Brim is an outdoor lamp with a subtle and discreet line, ideal for green spaces and contemporary architecture. Available in floor (single or double emission) or wall versions, it is distinguished by its folded sheet metal and die-cast aluminium structure. Essential and versatile, it offers different configurations to enhance paths, corners and driveways.
TORTUGA
Design Studio Moritz Putzier
Compact and playfully designed, Tortuga takes its inspiration from a childhood torch. Made of die-cast aluminium, it can rotate 360° and tilt 25°, allowing the light to be directed where needed. Perfect as a reading light or decorative spotlight, it combines functionality with minimalist aesthetics.
TENSO
Design Pio & Tito Toso
Tenso is a floor lamp consisting of three aluminium rods connected by tensioned cables. Only one of the rods emits light, while the cables provide balance and draw a dynamic and light texture in the space.
A utopian dream takes shape: a lamp made of pure light, with no visible structure. The result is an elegant object that blends harmoniously into any context.
DUD
Design ZPStudio
Compact and graphic, Dud consists of two elements resembling the letters D and U, from which it takes its name. These rotate on a common base, allowing different configurations and directions of light. The light source can be direct, indirect or asymmetrical, making Dud extremely versatile and suitable for a variety of environments.
MULTIDOT
Design Brian Sironi
Multidot reinterprets the classic candelabra in a contemporary key. The suspension is composed of light cables and LED spheres, now enhanced by metal rings that expand the compositional possibilities. Depending on how they are mounted – taut or soft – defined or fluid geometries can be achieved. A dynamic balance between structure, light and design freedom.
ROLL
Design Pio & Tito Toso
Roll is a wall lamp that envelops the light like a protective gesture. An aluminium sheet rolls up on itself, hiding the LED source behind an opal diffuser. The result is a soft, indirect light that warms the space with discretion and harmony.
SCOIATTOLO
Design Emiliana Martinelli
“Scoiattolo is a dynamic lighting system that runs freely through space, like a playful squirrel jumping from branch to branch” (Emiliana Martinelli).
A four-pole cable brings energy and support to a variety of luminaires – fixed or adjustable – that can be freely positioned between walls and ceilings. The system is individually controllable via a DALI control unit, offering maximum customisation and adaptability to every design requirement.
