Mara renews its participation in the Salone del Mobile.Milano 2025 with an exhibition space where design, colour and lifestyle come together in a coherent and innovative narrative. A journey through settings inspired by the multiple scenarios of contemporary living – from office to contract, from residential to outdoor spaces – that highlights the extraordinary versatility of Mara’s collections, which are increasingly wide-ranging, complete and capable of combining comfort, functionality and aesthetic elegance.
Over the years, the company has shown great attention to innovation and research, a component that has allowed it to continue to grow year after year and that has also characterised the design of the exhibition space with great attention to detail: refined in its mood, refined in its finishes, rich in its offer. The Salone was once again the ideal stage to renew the synergy between Mara and the world of international design, confirming a design path in continuous evolution.
The Mara world expands and defines itself, opening up naturally to new living contexts. The solidity matured in the office and contract sectors – which have always been fertile ground for the company’s creativity and expertise – is now projected with growing conviction also towards the residential and outdoor sectors, in an organic and coherent extension. Also making this opening possible is the constant dialogue with international designers, who enrich each collection with new and stimulating looks, in perfect balance with Mara’s know-how and identity.
The layout, conceived as a fluid path through small settings, has given concrete form to this changing identity. Each space has been constructed as a microcosm, with distinctive colours and refined materials to create welcoming, dynamic, elegant atmospheres. The reference to contemporary eco-architecture – sustainable, harmonious, open environments – framed a sensorial tale where each element dialogued with the others in a perfect balance between function and emotion.
Giving further depth to the story are the new finishes: a warm and enveloping palette that explores natural and sophisticated tones, with new shades such as tobacco brown and powder pink. A chromatic choice that further enriches the brand’s aesthetic language, bringing a sense of delicacy and contemporaneity to the products.
Among absolute novelties and expansions of consolidated collections, Mara confirms a clear vision: that of a transversal, elegant and functional design, capable of crossing the boundaries between spaces and styles, and of redefining contemporary living with solutions that speak of beauty, intelligence and well-being.
©mara, photo Ale di Blasio
