Design Shooting, the exhibition project conceived and promoted by Ideal Standard in collaboration with TOWANT, is now in its fourth Milanese edition. On the occasion of Milan Design Week 2025, the oTTo space, in via Paolo Sarpi, hosted the new edition of the photographic exhibition celebrating the encounter between architecture and contemporary photography. The wellestablished
format was created with the intention of presenting architectural sites through an original and immersive visual narrative.
For the 2025 edition, fifteen photographers were asked to collaborate with the same number of architecture studios. Each photographer interpreted a project, restoring the spirit, intuition and context of the construction site visited in a unique shot. The result is a collection of images capable of conveying the human, aesthetic and technical depth of architecture in the making. Design Shooting is not just an exhibition, but an interactive cultural experience. Visitors had the opportunity to express their preference by voting for their favourite photograph, simply by framing a QR Code available in the exhibition or on the official website www.designshooting.it.
The three works most voted for by the public, together with one selected by the organisers, will compete for the final award. The initiative is proposed as a creative workshop that combines visual languages and design practices, giving life to a choral tale on the state of contemporary architecture in Italy. An unmissable opportunity for architects, photographers, enthusiasts and the curious to immerse themselves in a narrative where the image not only documents, but also interprets and inspires.
For more information visit: www. idealstandard.it
1 – BUILDING SITE: Dimora Fiorentina – Firenze
ARCHITECTURAL FIRM: ARP concept + Joaquin Homs
PHOTO: Dario Borruto
2 – BUILDING SITE: Metamorfosi- -Milano
ARCHITECTURAL FIRM: DC|EF Studio
PHOTO: Simone Furiosi
3 – BUILDING SITE: Officine Creative. Milano. Apertura Primavera 2025
ARCHITECTURAL FIRM: Fabio Santambrogio . Design Studio
PHOTO: Luca Rotondo
4 – BUILDING SITE: Accademia letteraria degli Arcadi – Milano
ARCHITECTURAL FIRM: MAC milano architettura contemporanea
PHOTO: Claudio Tajoli
5 – BUILDING SITE: Progetto per un nuovo padiglione all’interno del Parco Castello Clusone (BG)
ARCHITECTURAL FIRM: Martinoli Pasini Architetti Associati
PHOTO: Gianluca Sgarriglia
6 – BUILDING SITE: Celebrare l’incompiuto Sant Julià de Lòria (Andorra)
ARCHITECTURAL FIRM: Massimo Gnocchi Architects + Architetto Paolo Danesi
PHOTO: Massimo Gnocchi
7 – BUILDING SITE: Headquarter azienda di retail di lusso Milano
ARCHITECTURAL FIRM: mpa
PHOTO: Christian Santi
8- BUILDING SITE: Villa Erre – Monza
ARCHITECTURAL FIRM: NCB ARCHITETTURA STUDIO ASSOCIATO
PHOTO: Larisa Pashchenko
9 – BUILDING SITE: THE SIGN – area L’Oreal – Milano
ARCHITECTURAL FIRM: Progetto CMR
PHOTO: Mairo Cinquetti
10 – BUILDING SITE: Residenze Hadid – Milano, CityLife
ARCHITECTURAL FIRM: Roseto
PHOTO: Mariachiara Casale
11 – BUILDING SITE: Edificio residenziale T14 – Bande Nere, Milano
ARCHITECTURAL FIRM: Studio Architetto Roberto Bagnato
PHOTO: Piermario Ruggeri
12 – BUILDING SITE: Manodopera – Viale Sarca 43, Milano
ARCHITECTURAL FIRM: Studio de siena architetti
PHOTO: Karel Losenicky
13 – BUILDING SITE: Any possibile future – Salò
ARCHITECTURAL FIRM: Timpano Creative Architettura
PHOTO: Roy Bisschops
14 – BUILDING SITE: Eurythmia – Milano
ARCHITECTURAL FIRM: Tuc Studio
PHOTO: Ilaria Zennaro
15 – BUILDING SITE: Zampe in ufficio Milano
ARCHITECTURAL FIRM: Workitect
PHOTO: Maria Vittoria Rubini
