Timeless creativity and constant innovation: this is the synthesis of Cerasa’s activity, which for over forty years has been proposing Made in Italy bathroom and interior design solutions with the aim of making the bathroom a true haven of well-being.
On the occasion of the Salone del Mobile 2024, the company will present the DES Evolution Collection, the result of an ambitious restyling that showcases the fusion of modern and refined styles, the collection stands as a tangible example of how the company embraces the evolution of lifestyles, creating products destined to last over time.
“For us,” comments Roberto Riboldi, General Manager of Cerasa, “the Milan Furniture Fair is more than an event; it is a stage where excellence in design and innovation come together to define future bathroom trends. We have been engaged in this challenge for more than forty years, a period in which we have faced the changing needs of the market with a consistently cutting-edge response.”
With its exhibition space, Cerasa offers an emotional experience to visitors, who are led through a unique arena that transforms the bathroom experience. By approaching a sink, with the use of technology the user will be able to try and change their usual point of view, looking at the bathroom environment in a completely new way.
The perspective will be reversed and the visitor will be taken on an experiential journey through water that will stimulate unique emotions. The exhibition route is inspired by the oceanic phenomenon known as Upwelling, which indicates a circulatory movement of water masses bringing nutrients to the surface. A metaphor for how the company aims to “go beyond” in its visionary outlook, innovatively changing the way bathroom furniture is conceived.
Visit Cerasa:
Salone del Mobile
Salone del Mobile: Pavilion 10 Stand B14, B16
Fuorisalone: Flagship Store via Giuseppe Brentan
