From 8th to 10th April 2025, on the occasion of Milan Design Week, Bang & Olufsen opens the doors of its brand new space in Corso Matteotti, in the vibrant heart of the city, to host Bespoke Design Dialogues: a cycle of three mornings of reflection, inspiration and comparison on the future of luxury through the lens of extreme customisation.
Curated in collaboration with Platform Architecture and Design, the project aims to be a true platform for dialogue between some of the most authoritative voices on the international architecture, design and creativity scene. An opportunity to focus on an increasingly crucial theme for the design world: customisation not only as an aesthetic choice, but as a cultural language, identity expression and sensory experience.
In an era dominated by standardisation and mass production, the real difference lies in uniqueness. And this uniqueness passes through design, made to measure, made of details, carefully chosen materials, craftsmanship and innovative solutions. Extreme customisation is no longer a luxury for the few, but a new grammar of value. A concrete and profound response to an increasingly widespread need for authenticity and emotional connection with the objects that surround us.
With Bespoke Design Dialogues, Bang & Olufsen turns the spotlight on this radical and innovative vision of luxury, bringing together architects, designers and design thinkers who, with their experience, are helping to rewrite the boundaries of contemporary design.
Programme
Tuesday 8th April – 9 a.m.
Conversation with Kresten Bjørn Krab-Bjerre, Creative Director of Bang & Olufsen Atelier and Claudia Spreafico, journalist Platform Architecture (dialogue in English). To follow:
Panel discussion moderated by Simona Finessi, Editorial Co-Director Platform Architecture and Design with:
Elena Tomlenova – Archventil
Simonetta Cenci – Atelier(s)Femia
Sarah Gabaglio – Studio Marco Piva
Federica Poggio – Icona Architetti Associati
Tito Canella – Tito Canella Architects
Simona Dentone Architect
Emilio Tenca – Studio Tenca & Associati
Anna Barassi – l.a.barassi architettura
Wednesday 9th April – 9:00 a.m.First Half. Conversation with André Polheim, Founder of NOTO Design and Claudia Spreafico, journalist Platform Architecture (dialogue in English). To follow: Panel discussion moderated by Simona Finessi, co-Editorial Director Platform Architecture and Design with:
Francesca Neri Antonello – FNA Concept
Giorgia Longoni – Giorgia Longoni Studio
Clara Bona – Studio 98
Viola Simoncioni – Studio18milano
Gerardo Sannella – Mygg
David Morini – Pelizzari Studio
Marco Donati – StorageMilano
Selina Bertola – Nomade
Alberto Nespoli – Eligo Studio
Silvia Galbiati – Silvia Galbiati Architetto
Thursday 10th April – 9:00 a.m.
Conversation with Marta Armijo, Head of Brand Management and Claudia Spreafico, journalist Platform Architecture (dialogue in English). To follow:
Panel discussion moderated by Simona Finessi, co-Editorial Director Platform Architecture and Design with:
Tatjana Grigc – A2T Milan
Diego Paccagnella – Reveria
Marijana Radovic – m2atelier
Beatrice Gianni – BLUAttitude
Michael Vincent UY – MVUY
Lucio Micheletti – Micheletti + Partners
Giampiero Panepinto Architect
Silvia Porro Architects
Guido Valtorta – Nauta Design
Here attach you will find the Agenda of the Event and the Bio of the Testimonials.
