In the contemporary bathroom, the quality of the user experience increasingly depends on materials, details and design solutions capable of combining aesthetics and functionality. With Ecora, Villeroy & Boch introduces a shower tray that embodies this evolution through an approach in which design, material innovation and sustainability become part of a single vision.
At the core of the product is PureBase, a composite material developed to reduce resource consumption and support circularity. Made from recycled marble granulate, calcium carbonate and reclaimed production materials, it requires approximately 45% less resin than traditional acrylic shower trays and is completely free of fiberglass. Production waste is also reintegrated into the manufacturing process, while at the end of its life cycle the material can be recycled and reused for new applications.
From a design perspective, Ecora stands out for its minimalist aesthetic. Its slim 35 mm profile and rimless design allow it to integrate seamlessly into the bathroom environment, particularly in floor-level installations, which are increasingly popular in contemporary projects. Another distinctive feature is the new oval waste cover, flush with the surface and finished in the same colour as the shower tray. This detail enhances the overall visual purity of the design while maintaining excellent technical performance. With a drainage capacity of 48 litres per minute, the system exceeds standard market requirements.
Design flexibility is another defining feature of the collection. Ecora can be installed flush with the floor, slightly raised, or as a deliberately visible architectural element, making it suitable for both new-build projects and renovations. The availability of four colours, three surface finishes and twenty different sizes further expands the possibilities for customisation, allowing the shower tray to complement both minimalist interiors and more tactile, material-driven spaces.
Designed to integrate naturally into contemporary bathroom architecture, Ecora demonstrates how technical innovation, material quality and attention to design can converge in a solution that successfully meets both the aesthetic and functional requirements of modern projects.
