The Virtual Showroom – A new virtual experience from Calia Italia
Created as a natural evolution and completion of theCalia Italia ‘Your Comfort Experience’ project, ‘Your Virtual Experience’ adds a new and very important stage to this journey. Just a few hours ago the company inaugurated the ‘Virtual Showroom’, an interactive 3D digital showroom where you can preview our new collections, see our models in detail and look up all the information related to each product. It represents an important project that takes Calia Italia (and its entire world) forward into a new dimension, more relevant than ever, where the real and the virtual merge to give life to involving and immersive experiences. Inaugurated with the 3D Configurator, it is a path in which technology meets personalisation and customer care, with the aim of forging ever stronger relationships. In Calia Italia’s ‘Virtual Showroom’ you can see numerous models – including the brand’s best sellers such as the Romeo, Elisir and the modular Fox Trot sofas. It is also possible to preview one of the latest models created by Calia Italia, the Gianduiotto. This elegant and versatile sofa, with an open and deconstructed nature, has a distinctive style inspired by the world famous Made in Italy chocolate. It also includes a backrest and armrest that can be freely positioned, with a strong style to allow multiple seating positions. That’s not all either because during the virtual tour of the ‘Showroom’ you can download the new catalogues of the ‘Premium’, ‘Superior’ and ‘Modular’ collections free of charge. Your Virtual Experience is part of an intense and delicate moment of departure for our country. Calia Italia has never stopped its communication on digital channels and we have resumed production since May 4th. Finally, we can announce the reopening of our direct stores from May 18th including: Calia Italia Corsico (Milan), Calia Interiors (Matera) and Calia Italia Outlet (Matera). In this context, the ‘Virtual Showroom’ achieves a great and virtuous goal, a goal more important today than ever before: to eliminate distances.
Designers: • Saverio Calia – architetto • NAP studio – 3D visualization •Obliqua Studio – Studio di architettura •Sonia Abbondi – Stylist