From 22 to 26 October 2021, professionals will find all the solutions that contract companies are putting in place to welcome customers who will be travelling and frequenting the out-of-home again.
Comfort, sustainability, rethinking spaces. But also cleanliness and hygiene, which in design means first and foremost the choice of materials: natural fibres, recycled and recyclable plastics with a view to the circular economy, antibacterial and sustainable carpeting and materials. And then comfort, natural light and good air quality. The objective: to make guests feel relaxed and safe, welcomed, as if they were at home but finally out of the house. This is the challenge of post-Covid hospitality. The toolbox will also include digitalisation, with solutions ranging from the touchless operation of kitchens and coffee machines in an Iot perspective to the management of orders, flows and Big Data. Green spaces will burst forth both indoors and in the increasingly popular ad hoc furnished outdoor spaces.
The out-of-home sector will be revived, more active and dynamic than ever, but many aspects will certainly have to be rethought, such as the functionality of spaces, the offer, menus and customer services. For this reason, finding all the best of HoReCa in the same exhibition, from furniture to the table, from catering equipment, understood in its many forms, from pizza to haute cuisine, from confectionery to ice cream, from coffee to mixology, is an opportunity not to be missed. It is even richer this year because TUTTOFOOD, the benchmark exhibition for the agro-food ecosystem, will be held at Fiera Milano Rho from 22 to 26 October 2021.
And HostMilano will truly be the compass for orientation in the hospitality of the future. Here, professional operators will find a complete cross-section of the best of world hospitality and hotellerie, with the latest innovations in terms of equipment, facilities and semi-finished products. All this will be complemented by a schedule of hundreds of events including show-cooking, competitions and meetings where experts and top players will share case histories and know-how. Once again, the “green label” of the Smart Label – Host Innovation Award, the acknowledgement of Host – Fiera Milano and POLI.design sponsored by ADI, will indicate the products and services that can anticipate future trends with a visionary approach.