OPPO telecommunications is China’s leading smartphones manufacturer company and is among the top five in the world, with a total of 40,000 employees in over 40 states. A pioneer in technological communication and smart devices, OPPO now owns six research and development institutes and an international design studio.
Therefore, OPPO asked Zaha Hadid Architects to design a new headquarters focused on connectivity in the city of Shenzen, China.
The structure was conceived as a complex of four interconnected skyscrapers 200m high and 185,000 square metres wide. The shape of the slightly oval towers narrows towards the base, in order not to occupy civic and street space and to maximize the view on the bay from the inside.
Vertical circulation is facilitated by the open-plan vertical atrium to which two external service towers are connected. This arrangement of circulation services allows the internal atriums to be uncluttered and offer a better view of the entire building. The large internal atriums emphasise the sense of union and connectivity between the different departments of the company, motivating collaboration between them. In addition, the structure was also created with the intention of creating a place at the service of the city. In addition to a walkway diagonally across the centre of the structure, the headquarters will include a landscape plaza, an art gallery, several shops and restaurants, and a direct connection to Shenzen station via a metro network. A Sky Plaza will occupy 10 floors of the building, offering visitors a variety of dining spots, entertainment and relax areas, while the Sky Lab on the rooftop will provide the most spectacular view of the dynamic city.
The project designed for the OPPO headquarters aims to achieve LEED Gold certification from the US Green Building Council, a goal already achieved by Zaha Hadid Architects with the Leeza SOHO tower in Beijing and the Generali Tower in Milan.