Michael Kors chooses a historic Victorian building in Bonn Street, in the centre of London and not far from the shop on Old Bond Street, to open the new shop dedicated to a joyful experience of the fashion world.
The designer immediately fell in love with the characteristic façade of the terraced house, the residential style that conveys a sense of welcome, but with a touch of class, as if customers were truly in the artist’s living room for a moment of leisure, and a break from the hustle and bustle of the city.
The concept developed for the renovation of the shop’s interior is an interesting mix between the preservation of typically Victorian architectural elements, particularly the fireplaces and brass finishes, and the insertion of simple lines with a contemporary, industrial-chic style. With a linear yet inviting design, Michael Kors brings the brand’s sensibility to the new shop, and like a neutral palette (as the designer describes it) fills it with artwork surrounded by wood, steel and marble elements. The search for serenity inspires him to the natural landscapes crossing the Atlantic, and to walk in that cold zone barefoot.
A new concept of a luxury experience, characterised by neutral linen and touches of cream-coloured leather, and small details with a strong personality such as the hooks on the Eero Saarinen chairs, reupholstered especially for the project.
The designer is confident of the success of this sumptuously tranquil setting among the London audience. He also claims that the brand’s revamped sportswear will satisfy the search for comfort without sacrificing aesthetics. A new, personal and luxurious proposition with the new Michael Kors store.