Michael Kors chooses a historic Victorian building in Bonn Street, in the centre of London and not far from the shop on Old Bond Street, to open the new shop dedicated to a joyful experience of the fashion world.
The designer immediately fell in love with the characteristic façade of the terraced house, the residential style that conveys a sense of welcome, but with a touch of class, as if customers were truly in the artist’s living room for a moment of leisure, and a break from the hustle and bustle of the city.
The concept developed for the renovation of the shop’s interior is an interesting mix between the preservation of typically Victorian architectural elements, particularly the fireplaces and brass finishes, and the insertion of simple lines with a contemporary, industrial-chic style. With a linear yet inviting design, Michael Kors brings the brand’s sensibility to the new shop, and like a neutral palette (as the designer describes it) fills it with artwork surrounded by wood, steel and marble elements. The search for serenity inspires him to the natural landscapes crossing the Atlantic, and to walk in that cold zone barefoot.
A new concept of a luxury experience, characterised by neutral linen and touches of cream-coloured leather, and small details with a strong personality such as the hooks on the Eero Saarinen chairs, reupholstered especially for the project.
The designer is confident of the success of this sumptuously tranquil setting among the London audience. He also claims that the brand’s revamped sportswear will satisfy the search for comfort without sacrificing aesthetics. A new, personal and luxurious proposition with the new Michael Kors store.
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.