In a post-Covid-19 scenario that sees a profound change in consumer purchasing behaviour, the watchword is Customer Experience. The point of sale changes shape to respond to the new needs dictated by the health emergency. On the one hand, protecting the customer’s health and, on the other, guaranteeing a unique, engaging and personalised experience. Retail Design is one of the fundamental elements of this transformation. The architecture, space and use of products, services and information within the store must be effectively integrated to make the shopping experience unforgettable and this also translates into a strategy of enhancement and, in some cases, total rethinking of the layout of the PdV.
These are the themes at the heart of the thirteenth edition of Retail Visions: The Design Conference, the event organized by Retail Institute Italy to analyze and share the latest trends in store design.
This edition, which sees the international collaboration of Trendfeeling, will be held in live streaming mode, and will bring together experts and managers of cutting-edge realities in the sector in a virtual comparison on the present and future of Retail Design, new expansion strategies, the most innovative permanent and temporary concepts, the recent digital technologies applied in-store and the latest trends in Visual Merchandising.
An analysis of the current situation and perspectives of Retail Design will be followed by an international overview of the strategies implemented in stores during the reopening phase and interesting case histories from the Fashion sector to identify the best techniques implemented by brands in their stores.
Speakers: Francesco Ascione, Architect Head of Visual Merchandising, Original Marines; Vito Ciasca, Head of Retail, Elena Mirò; Valeria Iannilli, Professor of Retail Design, Politecnico di Milano; Béatrice Querette, CEO & Creative Director, Merchanfeeling & Trendfeeling.
The complete agenda of the event is available on the dedicated page on the Retail Institute Italy website.
