The official press release sent by the Salone del Mobile.Milano press office opens with these words: “The Salone del Mobile 2021 will take place”, after weeks of waiting and rumours, amplified by Claudio Luti’s resignation as President of the Salone del Mobile. After a cancelled edition – that of 2020 – there is a desire to start again with energy and positivity.
An innovative, iconic, unique edition is therefore presented. The fifty-ninth edition of the Salone del Mobile.Milano will take place from 5 to 10 September 2021. It will have a brand new look, focused on highlighting the companies’ innovations, technologies and projects.
At the end of a constructive internal debate, during which the strengths of the Exhibition were analysed, its historical and symbolic values, its current and prospective values, its coherence with the programme for relaunching the country’s economy under the guidance of the new Executive, the considerable support of the community, the expectations of both the professional and general public in Italy and around the world, the management of Salone del Mobile.Milano defined the steps that in the coming days will determine the path that will lead to the organisation of the September edition.
The project for the 2021 event – which was first announced to the Presidency of the Council of Ministers and then to all the national institutions involved and those in the area, as well as shared with the historic partner Fiera Milano – will be entrusted to and coordinated by an internationally renowned curator and will aim to strengthen ties, relations and concrete actions with the economic and social fabric that recognises the centrality and importance of Salone del Mobile.Milano.
The Salone, open to all international and Italian exhibiting companies, will be held at FieraMilano Rho and will feature exhibitions and themed itineraries integrated with products and innovations from the last 18 months: these will dialogue with the new, unprecedented digital platform that will be presented shortly. With care and respect for the prevention and safety directives and ordinances envisaged for the holding of trade fair events.
“I am confident that, thanks to the support received from the institutions, first and foremost from the President of the Republic, Sergio Mattarella, and the Prime Minister’s Office, as well as from the other ministries involved and participating in the event,” emphasises Gianfranco Marinelli, President of FLA Eventi SpA, “and thanks to the willingness of companies to contribute to the success of the event, we will be able to create an innovative and internationally attractive quality exhibition. We are aware that the success of an event such as the Salone del Mobile.Milano will be confirmed by the fact that citizens will understand and appreciate, once again, the contribution it is able to give to the country in terms of growth, image and credibility. I am proud to say that this time too we will make our contribution”.
“I would like to thank the FederlegnoArredo Board of Directors, the members of the Federlegno Arredo Eventi Board of Directors and our entrepreneurs for sharing their points of view, ideas and needs,” says Claudio Feltrin, President of FederlegnoArredo, “a team effort that will enable us to organise a special, unique edition, as unique as the period we are living in. We have won a great challenge: to give the companies, from large to small, that represent the fabric of the supply chain, the best showcase to highlight international excellence and made in Italy”. Now we will continue in this direction,” Feltrin reiterates, “as always in close synergy with the City of Milan. The certificates of esteem and support that have been received in recent days from all the national and local institutions are the best recognition of the many entrepreneurs who, over the years, have made the Salone del Mobile a unique concept admired throughout the world“.
For more information visit www.salonemilano.it.
