The projects of the eleven winning designers of the competition “Under 35 – Creative Flows”, selected on the occasion of the Genoa BeDesign Week 2024, will be presented on Thursday 27 June at 12 noon at the ADI Museum in Milan. A great catwalk for the eleven young creatives who, after their triumph at the GBDW, will have the opportunity to show their works on another important stage. The projects will be exhibited according to the layout, created by the DiDe Distretto del Design association in Genoa, with the support of the start-up technical sponsor Cube3, and curated by architect Laura Palazzini with the collaboration of young designer Pietro Ambrosi. The exhibition itinerary includes a yellow line as the guiding thread of the projects, recreating the creative flow theme of the Under 35 call.
We are very pleased that Genoa BeDesign Week will be present at this important event,” explains Elisabetta Rossetti, President of Dide – Distretto del Design di Genova. “This is a great opportunity that has been enthusiastically welcomed by our team. The emerging designers, before coming to the ADI in Milan, had participated in a call for entries ‘Under 35 – Creative Flows’. This year’s theme, ‘Design in Motion’, highlighted the dynamic relationship between design and its impact on society in continuous evolution. Sixty-five people responded. The 37 selected projects, with more than 40 designers involved from all over the country, had then created a circular route in the heart of the District, inside private atriums of the buildings, highlighting the young and multiform creativity.
In the second phase, the Scientific Committee – composed of Niccolò Casiddu, Director of Department of Architecture and Design_DAD – UniGe, Luca Parodi, lecturer at DAD, Enrico Gollo and Stefania Toro, designers, President and Vice-President of ADI Liguria, Marco Guarino and Angela Gambardella architects, Vice-President and Councillor, delegated by the Council of OAGE, Luca Mazzari, architect, designer – had then selected 5 finalist winning projects and 6 other deserving projects, based on the criteria of: Innovation, research, new materials, recycling, reuse, movement also understood as green mobility, sport, technology, materials, performance clothing, speed, dynamism, strength. “I would like to thank ADI Liguria, in particular its president Enrico Gollo, who, with the collaboration now consolidated over the years for the Genoa event, has ensured that the ambition of the Genoa BeDesign Week to be in the prestigious venue of the ADI Design Museum and at this special time of the Compassi d’Oro 2024 exhibition has become a reality. I hope that it can become a recurring event,’ says the head of the Under 35 competition, Laura Palazzini.
The ‘best designer under 35’ prizes were awarded to five creations, all ranked ex aequo. These included ‘Fragment’ by Studio Sospeso, door handles made of handcrafted ceramic and olive tree wood material affected by xylella bacteria and then recovered. Leonardo Cavalluzzi’s ‘Zestep’, an environmental research and sustainability project, also won an award. The same prize goes to Francesco Pio Carpentiere who convinced the jury with ‘Terra’, steel furniture made of recovered elements and olive harvesting nets. Other prize-winners were Mattia Fontana with “Bigo”, hanging lamps made of rubberized linen fabric, and “Millebolle” by Elia Maschio, an inflatable sofa made of spherical modules and knitted outer fabric. Other awards went to Paolo Gentile with the work “Pocopiano”, to Fenia Capobianco with “Kosmikit”, to the collective Moonrabbit with the work “Moon Landig”, to Joanne Jones for “Amadutsu”, to Lorenza di Di Gioia and Samuel Filippini for “Mize Anti Crash” and Cristian Li Voi for “Falesia”.
