Mara, a historic Italian company specialising in office furniture, presents Setting Colours, an installation staging a lively composition created with the company’s most recent collections, which in this way recounts its development and renewed design path.
The concept comes to life in Milan, inside a historic building with an exclusive view of the Castello Sforzesco: surrounded by the precious Gabriel fabrics, the Icon chairs and tables recreate a corner of comfortable conviviality, completely immersed in colour.
Launched at Orgatec and winner of the Archiproducts Design Award, ‘Setting Colours’ is the project that defines Mara’s new image and sees colour as its key. A palette that develops from red into multiple shades of warm colours, playing on the sensations and visual impact that colours inspire. This project is intended to be a metaphor for the innovative path taken by the company, which for over 60 years has specialised in furnishing offices and public spaces, following modern design trends towards increasingly hybrid environments.
This ideal has given rise to the Icon seating collection, created in collaboration with designer Marcello Ziliani: a product with a technical DNA, but with a transversal aesthetic that can be adapted to the home as much as to hospitality and the contemporary working space, revisiting the typical cockpit seat with an integrated mechanism that allows independent movement of the seat and backrest. In the same stylistic vein are the range extensions of its characteristic multifunctional and space-saving tables, adjustable in height with a mechanical system: solutions that respond to the need for fluidity and transformability of spaces.
Setting Colours, becoming an installation in the heart of Milan that can be visited until January, provided the ideal opportunity to create a moment of confrontation on modern living and office trends. On the occasion of the inauguration, held on Thursday 1 December, the talk “New ‘human-centred’ scenarios” took place in the company of Laura Marchina, managing director of Mara, Pietro Lavino, real estate leader of EY, and designer Marcello Ziliani, moderated by journalist Donatella Bollani. The event gave the opportunity to talk about the search for new forms of ‘agile work’ and organisational formulas that can incentivise face-to-face work, the reorganisation of management offices in favour of meeting areas, the importance of listening ‘from below’ and no longer ‘from the top’ for the creation of modern working spaces.
For more information visit: www.marasrl.it
