A few years after the redevelopment of Marelli 10, the Golden Goose headquarters, TOPTAGLIO returned to the luxury fashion brand’s headquarters to work on a new redevelopment. The aim was to create a new area destined to become the extension of Marelli 10: Serio 5. An equally ambitious project, which recalls, as always, from the architecture to the furnishings, the unmistakable style of Golden Goose and the transversal ability of TOPTAGLIO to interpret and bring it to life.
Serio 5 is, therefore, another milestone of which we are proud and which we achieved a few months after the opening of HAUS of Dreamers, the new maxi-hub that Golden Goose inaugurated in spring, in Marghera, another redevelopment project of which we were the General Contractor.
“Serio 5, conceived by Golden Goose, in collaboration with the ML Architettura studio, is an excellent example of sustainable redevelopment, just as Marelli 10 was,” says Paolo Ceresoli, General Manager of TOPTAGLIO. “In just 18 months we converted 2 buildings, demolished and reconstructed 1 building, and also intervened with an increase in volume during the renovation. The work covers a total area of 2,400 square metres. In addition, for this redevelopment project we have specially designed special processes that have enabled us to considerably reduce the time required to carry out the work.”
Facade and entrance tunnel
The entrance to the new area, on Via Serio, has been conceived as a multifunctional space that will be dedicated to various installations, the display of which will become a true showcase for passers-by. The main façade on Via Serio was built with thermal insulation and micro-perforated aluminium sheet cladding, while the false ceiling and walls of the main entrance courtyard were clad with Aquapanel and RAL 7021, the same colour as the façades, window and door frames and carpentry work.
The courtyard square, where we created a basketball court, was made with drainage concrete. Adjacent to the entrance is the workshop, whose walls were decorated with a grey flock finish and whose ceiling was covered with Celenit sound-absorbing panels, as were most of the interior ceilings.
Basketball court
The basketball court, made in the American style but with the distinct Golden Goose character, is one of the most iconic pieces in the new area. The colours, ranging from NCS 3500N to RAL 7021, are those that characterise the luxury fashion brand and dominate the entire complex. One detail that certainly cannot go unnoticed is the basketball hoop backboard, made of burnished micro-perforated sheet metal. No less noteworthy is the basketball hoop’s iron, totally finished in antiqued gold. Outside the basketball court is a cage that holds balls customised with the Golden Goose logo.
Atelier Hall
A sliding glass wall leads from the outdoor area to the Aula Atelier, the creative team’s open space: this is where the sewing machines with which the prototypes are processed are located.
Matrix Classroom
From the Atelier Classroom you can access the Matrix Classroom, where creative people often meet to brainstorm. Here, their ideas are pinned up on walls entirely clad in cork.
Transition Open
From this area on Via Serio there is a connecting and joining body to the Golden Goose headquarters. It is a multifunctional transitional open space, intended mainly for the composition of luxury accessories.
Open dedicated to style, the first openspace of the connecting body
The first openspace of the connecting body is the one with the largest offices and the largest break area compared to the other offices. Here, too, the wall covering is flocked and the ceiling covering is Celenit RAL 7021. “This space is characterised by brightness,” says surveyor Simone Recchia di Toptaglio, site manager, “which is favoured not only by the unobtrusive artificial lighting, but also by the large windows of the restored original window frames, which were the subject of an elaborate conservative restoration of the English frames. On the windows, we inserted retinted and acid-etched glass, which ensured greater privacy, guaranteeing optimal translucency”.
Aula Magna
The Aula Magna is a multimedia space, where courses and videoconferences are held, but it is also a multifunctional space, thanks to the flexibility of the characteristic ‘book’ tables, which are also suitable for board meetings.
Offices
The offices on the upper floors can be accessed by staircase or by lift, which connects them to each other and to the building’s terraces. The lift, in perfect Golden Goose style, is ROYAL blue, like the lifts in the main office. Floor 1 leads to Design, floor 2 to Merchandising, floor 3 to Finance, floor 4 to Talent. The floors, all similar to each other and brightly lit, have an internal direct view of the main headquarters and an external view of Via Serio, characterised by a see-and-not-see effect thanks to the use of micro-perforated sheet metal cladding. All offices have a break area with coffee machine and water dispenser.
The second floor connects the building on Via Serio with the connecting body facing the main office. The top floor, the fourth, is characterised by the inscription 2000 engraved on the windows, which now represents the number of Golden Goose employees.
Rubelli Upholstery
In the central area of Serio 5, a two-tone Rubelli wallpaper was used which is reminiscent of silk and which, from a distance, reveals a damask motif: ‘In the small house,’ says Simone, ‘we find a main internal metal staircase which connects it to the first floor and which has, in the final part, a stretched sheet metal mirror and lighting which fully enhances it. The entire body is covered with Rubelli wallpaper. All these elements are also present in the headquarters’.
Terraces
The Serio 5 redevelopment project also includes 550 square metres of terraces and courtyards intended for recreational use. From the second floor, by climbing the connecting staircase, one accesses the part of the building designed for socialising among colleagues: the terraces, created with pergolas and decorated with flower boxes and natural climbing Boston Ivy greenery that, over time, will cover the pergolas. “All the terraces,” says Paolo Ceresoli, General Manager of TOPTAGLIO, “are fitted with pergolas and planters custom-made by Toptaglio. This is just one example of what we are able to do thanks to the company’s in-house workers and craftsmen“.
From the first terrace, the connecting terrace that joins the buildings, the internal façade of the building on Via Serio is visible, which is finished with a shaved thermo-coat, also RAL 7021.
The facades of the building where the second, larger terrace is located are also covered with micro-perforated sheet metal cladding. ‘On the main terrace we find two elements,’ says Simone, ’which at first glance seem to be furniture blocks, but which in a moment become, respectively, a bar unit, equipped with an icebox, sink and refrigerators, and a barbecue unit, equipped with a grill, sink and refrigerators. Both pieces of furniture were designed and manufactured by TOPTAGLIO. The flower boxes on the terraces were also engineered (and created) by us.
The main terrace leads to another body where there are more offices, from which there is access to a third terrace dedicated to table tennis. “These outdoor spaces,”Simone concludes, “will be dedicated to events and parties. They are recreational areas that reinforce the sense of brand identity“.
Connection to the headquarters with metal walkway
The creation of the point of union between the buildings of Serio 5 and those of the Golden Goose headquarters was a fundamental intervention in this redevelopment project: “To create a connection between the headquarters and the extension of the headquarters,” Simone explains, “we built a metal walkway that bridged the difference in level that existed and covered the existing driveway ramp. To do this it was necessary to demolish the wall in front and build the one on the left, wrapping the walkway and creating continuity with the existing walls. Here we created the same walkway that characterises the main entrance, the same greenery that covers the walls and the micro-perforated sheet metal cladding that wraps around the entire building. With this intervention we managed to connect the two bodies and make them easily accessible to Golden Goose employees“.
Design Archive and Product Archive
On the -1 floor, which can be reached by the service staircase or the lift, there are, following the corridor, some technical rooms and two rooms used as men’s and women’s changing rooms, equipped with showers and furnished with wardrobes with integrated benches, again in the style of the building: ‘The presence of changing rooms and showers is a real treat for those who use the basketball court. – Explains Simone – Moving on, at the end of the corridor, is the creative and style archive area. Of course we are not talking about a common archive, as this is where Golden Goose prototypes and creations are stored. The archive is separated into two sections: Product and Design. In addition to traditional shelves and hangers, to optimise space we have designed compactable cabinets to increase the storage capacity of the samples. The compactable cabinet consists of several blocks that move on rails by means of handwheels to create a gap, where ten shelves can be placed. Without this system, which allows you to create an aisle where you need it, accessing both left and right, we would have had only five shelves with a traditional cabinet. To use the other shelves, simply move the entire archive from the first to the last. The connecting corridor at the end leads us to another section of shelving, adjacent to the perimeter walls.
Two special processes: hybrid slab and exposed concrete staircase
For this redevelopment project, TOPTAGLIO not only produced custom-made furniture, structures and planters, but also two ad hoc works: ‘There are two particular works that were specifically designed for this site,’ says Simone, ‘to optimise time and meet the needs of the tenant and the client. The first was to totally change the type of floor, moving from a traditional floor to a hybrid floor: instead of using joists and piñatas, we went to using a self-supporting sheet metal which acted as a formwork bottom’.
The second process is the one that gave Serio 5 more character: “The staircase is a detail that characterises the building” says Simone “The perimeter walls, i.e. the main body that guarantees the seismic core of the building, were made with exposed concrete, deliberately discontinuous and executed with different formwork technologies, as requested by Golden Goose. Here we find metal formwork, traditional formwork and precast formwork, the combination of which creates a pleasant visual contrast. The staircase ramps are all prefabricated and were inserted at the end, i.e. after the entire staircase body had been built“.
