Potocco, the outdoor furniture with simple and elegant lines

Potocco declines outdoor furniture following what have been its hallmarks for a century: Italian creativity, traditional craftsmanship and international vocation. The result is a production that is still carried out in-house in all production phases, including the most delicate, from hand weaving to the processing of wood and different materials. The company intends to combine tradition and innovation to guarantee the highest quality standards and to satisfy every customer need in the name of maximum customisation.
Among the many outdoor products made, including chairs, sofas, armchairs, but also tables and accessories, Potocco makes the Graphic collection by Mario Ferrarini and Victor Vasilev and the Suno sun lounger by Johan Lindstén the protagonists of the new campaign.

Graphic has been developed as the natural extension of the Keel seating collection, of which it maintains the same compositional code: a structure of slender, geometric elements is harmoniously combined with functional tops, giving life to tables, benches, writing desks and small accessory tables.
Keel,” say designers Victor Vasilev and Mario Ferrarini, “was born from the search for balance between the organic forms of the wooden seat and backrest and the iron structure that supports them. The Graphic tables maintain the same geometric rigour as regards the ground support, while the materiality of the solid wood top is enhanced on the edges thanks to the skills and know-how of the craftsmen in the company.”

With Suno, Johan Lindstén reinterprets the universal sunbed shape, which he distinguishes by increasing the size of the wheels to a diameter of 57 cm. In this way, a formal hyperbole is created that makes a functional element the aesthetic feature that characterises the entire design. With a structure composed of solid Iroko slats and equipped with an optional DryFeel padded mattress, Suno features a backrest that can be adjusted to different inclinations to experience relaxation in the open air with maximum comfort.


For more information visit: potocco.it