On Thursday 23 May, at 5.30 p.m., in the Sala Aldo Bassetti of the Pinacoteca di Brera, Ico Migliore and Mara Servetto – co-founders of the design studio Migliore+Servetto – present the new volume “Museum Seed. The Futurability of Cultural Places’, in dialogue with Angelo Crespi, Director of the Pinacoteca di Brera.
The book, signed and designed by Migliore+Servetto, is published by Electa, with the support of the Institute of Italian Culture in Seoul and aims to offer an innovative vision of the future of architecture and interior design for cultural spaces.
The event will be opened by Tommaso Sacchi, Councillor for Culture of the City of Milan, and Kim Tae Woo, Vice Consul of the Republic of Korea. The presentation is enriched by the participation as speakers of numerous authoritative voices from the world of culture, who have taken part in the editorial project with reflections, questions and contributions: Ilaria Bonacossa, Director of the Palazzo Ducale in Genoa; Giampiero Bosoni, architect and professor at the Milan Polytechnic; Marco Carminati, art historian and journalist; Andrea Gaggioli, psychologist and professor at the Università Cattolica del Sacro Cuore in Milan; Paolo Inghilleri, physician and professor at the University of Milan; Fulvio Irace, professor emeritus at the Milan Polytechnic; Maria Grazia Mattei, President of the MEET Digital Culture Center; Davide Rampello, artistic director and curator of Rampello & Partners; Yong Bae Seok, Creative Director of Tod’s No_Code brands. The meeting is moderated by journalist Giacomo Nicolella Maschietti.
“Museums are places of community and sharing. The mission of social inclusion and cultural sustainability through art and culture lies in their DNA. But what will be the role of design in relation to architecture and new technologies in defining the museums of the future? The answer may lie in its being thought of as a seed, a concluded space that is squared off until it becomes an organism, a dynamic system capable of extending to embrace the entire urban space”. – declare Ico Migliore and Mara Servetto.
The book revolves around the concept of ‘Museum Seed’: like a seed, the museum grows, transforms and extends itself into an ‘augmented’ version of itself, constantly evolving, which, moving between conservation and narration, opens up to new forms of accessibilitỳ and inclusion. Hence the need to think of new desigǹ for cultural spaces, capable of integrating architecture, design and graphics in the encounter with the evolution of technologies, neuroscience and artificial intelligence. In the vision of Migliore+Servetto, museums and places of culture are in fact interpreted as dynamic systems, permeable and open to contamination, capable of building awareness and community, where all the elements of the project are traversed by a unified thread: a sort of narrative dramaturgy.
The book, available in bookshops, on electa. it and in the main online stores, is enriched with images of international museum layouts and environmental installations realised by Migliore+Servetto, such as the interventions for the Museum of Natural History in Milan (2023); the new headquarters of The Human Safety Net, a social foundation of Generali Group, inside the Procuratie Vecchie in Piazza San Marco in Venice (2023); the Egyptian Museum in Turin (2015); the Chopin Museum in Warsaw (2010); the Italian Pavilion ‘4 Elements taking care’, at the XXII International Triennial Exhibition in Milan ‘Broken Nature’ (2019); or urban works such as the Flags Boulevard for Expo 2015 in Milan and the ‘Blue Line Park’ linear park overlooking the ocean, born from the reconversion of 5 km of disused railway in Busan, South Korea (2020).
DATA SHEET:
Publisher: Electa
Edition: bilingual ita/eng Format: 21×26,5 cm Pages: 160
Illustrations: 90
ISBN: 9788892825642
